Search Engine Optimization: Getting Real Estate Websites High Ranking In Search Engines Part 13

March 23, 2011

Today’s home buyers are buying a home just as much as they’re buying into a neighborhood.  So it’s not enough to just sell people on the features and benefits of your listings.  You need to sell them on the features and benefits of each listing’s neighborhood as well.  You do that by becoming a neighborhood expert.  But if you are currently working several different farm neighborhoods, it’ll be difficult to establish yourself as an expert in all of them.  So focus on one particular neighborhood (ideally the one you live in) and design your website strictly with that neighborhood in mind.  When you’ve demonstrated you’re the most knowledgeable real estate professional in that neighborhood, it’s easy for people to infer you’re also the best one to work with, and so you’ll get more listings.  Having this information on your site is essential for getting your website top ranking in Google searches for your neighborhood and the surrounding area.  So here are some of the things you should address about the neighborhood on your real estate website.

So here are things you can have on your website about your farm neighborhoods:

History

Your farm neighborhoods often have a rich and colorful history.  If the area has older homes, it’s interesting to know information about how and when they were built and by whom.  Your area may have some heritage homes that are being preserved.  Find out how each street in the neighborhood got its name.  List a chronology of important events in the area since its beginning.  Lots of historical information on your local neighborhoods should be readily available on the web or at the local library.  Get to know the local history of how the neighborhood developed throughout the past century.  You can use this research as a great networking opportunity.  Ask some of the elderly people in the area if they’ve lived their all their life.  They’ll love to talk about how it was growing up there and how the area has changed.  They’ll certainly remember you when it comes time to sell their own home.

Filed under: Marketing Tips,SEO For Realtor Websites

Tags: branding, Google, Google AdWords, marketing, real estate internet marketing, real estate internet marketing tips, real estate internet training, real estate search engine ranking, real estate search engine training, Search Engine Optimization, search engine training, SEO, website training tips