Search Engine Optimization: Getting Real Estate Websites High Ranking In Search Engines Part 12

March 21, 2011

Now consider a real estate professional who takes the exact opposite approach.  They focus on a single market of only several thousand or even several hundred homes.  It could be a single neighborhood or just a few condos in a certain area.  There will be few (if any) other real estate professionals claiming specialization in such a narrow market, so when it comes to first impressions in advertising with prospects, they beat competitors almost by default.

Let’s say you’re a home seller looking for a new home and you’re looking through Google for a real estate professional in your area.  You’re looking for someone to sell your home located in XYZ neighborhood.  Let’s say there were 10 real estate professionals sites, 29 of whom claimed to serve the big city and 1-3 bedroom communities nearby.  A single ad said the professional specialized in XYZ neighborhood listings.  If you were the seller living in that neighborhood, who would you call first?  Most likely the neighborhood specialist.

I’ll give an example of a real estate professional who specializes in a single neighborhood in Toronto.  This man has a website for virtually anything you’d want to know about the neighborhood.  There’s no other information portal on the web for this neighborhood, so he is ranked #1 in Google for anyone searching for this neighborhood.  This has undoubtedly helped him in his search engine ranking for real estate searches as he is also ranked #1 for real estate searches for this neighborhood.  He is the top producing agent for this neighborhood for the past 10 years.

The more your real estate website reflects your target market, the more interesting it’ll be to people who want to buy or sell a home in this area.  It’ll also do wonders for getting your website high ranking in organic search results in search engines for people searching for homes in these neighborhoods.

Filed under: Networking Tips,SEO For Realtor Websites

Tags: branding, Google, Google AdWords, marketing, real estate internet marketing, real estate internet marketing tips, real estate internet training, real estate search engine ranking, real estate search engine training, Search Engine Optimization, search engine training, SEO, website training tips