Search Engine Optimization: Getting Real Estate Websites High Ranking In Search Engines Part 10

March 16, 2011

How They Find Real Estate Websites

This is how online consumers learn about websites:

- Links From Other Sites – 88%
- Search Engines – 85%
- Friends – 65%
- Print Media – 63%
- Directories – 58%
- Signature Files – 36%
- Television – 32%
- UseNets and Online Discuss Groups – 29%
- Other – 29%
- Books – 28%

Note how much the top two ways exceed print media.  Therefore, it’s critical you have your own real estate website and don’t rely on your company or brokerage’s website for people to find you.  Our Moneymaker website for real estate professionals is a turn key solution for helping those online consumers find you.  It’s designed to work hand in hand with the information you regularly receive as a Smart Agent Internet Marketing Club member.

What Online Consumers Are Looking For

This is one of the most misunderstood aspects of the online consumer.  Many real estate professionals don’t understand online home buyers, especially veterans used to handling phone prospects only.  They’re frustrated with these people and don’t think they’re serious buyers and therefore a waste of time.  In reality, these people are serious buyers but need to be engaged in a particular fashion altogether different than phone prospects.

Having easy access to great amounts of real estate information and having become very accustomed to researching during college or university, today’s home buyers and sellers typically turn to the internet and especially search engines for information even if they’re not currently actively seeking a home.  They often start their online research several months before they begin seriously looking at homes.  Many home buyers, especially first time buyers, use the internet to research things about real estate such as mortgages, neighborhoods, developers, real estate law, condo fees, and so on.  They may be several months away from starting to actively look for a home.

Filed under: Marketing Tips,SEO For Realtor Websites

Tags: branding, Google, Google AdWords, marketing, real estate internet marketing, real estate internet marketing tips, real estate internet training, real estate search engine ranking, real estate search engine training, Search Engine Optimization, search engine training, SEO, website training tips