Search Engine Optimization: Getting Real Estate Websites High Ranking In Search Engines Part 9

March 14, 2011

Reputable companies usually avoid gray hat SEO, but those who don’t know the search engine rules and some agencies will occasionally use one or two of these tactics for getting ahead further with their SEO.

3. White Hat SEO

These are SEO techniques that follow the search engines rules and regulations with the goal of getting high SEO ranking by using honest, ethical practices in posting website content.  With White Hat there’s no trickery or deception involved in seeking greater SEO.  Sites who use White Hat SEO use original website content, navigation, Meta data, and linking strategies for achieving progressively greater SEO.

Part 2 – Basic Search Engine Optimization Strategies

Understanding Online Real Estate Buyers and Sellers

As the internet began gaining worldwide usage in the mid 1990’s, some thought it would ultimately make real estate professionals obsolete.  The rationale was, “now that these professionals are no longer the gatekeepers of real estate information, and the public has online access to even more information than real estate professionals could provide before the internet, people will no longer need a real estate professional”.  We’ve seen this has been true for a minority of consumers, but the great majority still use a real estate professional.  What the internet has done is provide consumers with as much knowledge as they want on the entire process of buying or selling real estate in their area.

Unfortunately, many real estate professionals don’t understand online real estate consumers well and how they should engage and serve them.  It’s very important they rectify this problem because about 80% of consumers use the internet when buying or selling a home online.

So here are some of the most important things to understand about today’s online real estate consumer:

Who They Are

Here is some demographic information on the typical online home buyer:

- Average Age Is 30 to 50 Years Old
- Average Income Is $75K
- Most Are University Educated
- Equal Ratio Of Male To Female

Filed under: Marketing Tips,SEO For Realtor Websites

Tags: branding, Google, Google AdWords, marketing, real estate internet marketing, real estate internet marketing tips, real estate internet training, real estate search engine ranking, real estate search engine training, Search Engine Optimization, search engine training, SEO, website training tips