Search Engine Optimization: Getting Real Estate Websites High Ranking In Search Engines Part 2

February 25, 2011

Here are the number people who searched for the following keyword phrases in June 2009 for Google, the world’s most popular search engine:

“Toronto real estate” – 60,500 searches
“Toronto condos” – 40,500 searches
“Toronto homes” – 22,200 searches
“Toronto property” – 14,800 searches

The following are how many people did those exact Google searches in March 2011:

“Toronto real estate” – 90,500 searches
“Toronto condos” – 60,500 searches
“Toronto homes” – 40,500 searches
“Toronto property” – 27,100 searches

That’s a 50%-100% increase in people doing these searches less than 2 years later!  If your website was on page one of Google for the search phrase “Toronto real estate”, your website link would have shown up in search results pages over 90,500 times in one month!  More importantly, these are just a few of the keywords people did these searches on.  There are a multitude of other keywords they could have used such as “Toronto town homes”, “Toronto pre-construction condo”, “Toronto houses”, “Toronto town homes”, Toronto luxury homes” – the list goes on and on.

For getting your real estate wesite high ranking in search engines for real estate searches in your area you must get your site search engine optimized.  The process of doing this is known as Search Engine Optimization (SEO).

Is There A Difference Between Search Engines And Online Directories?

Yes.  The main difference between search engines and online directories is search engines are operated by computers, whereas online directories are handled by people.  With a directory, a person will usually look at your site, assess its value, and rank it accordingly in the directory.  In years to come search engines will become increasingly able to do this too, but for now they are poor judges of a website’s value.

These are the most visited sites in the world as of 2011 according to alexa.com.  Like the traditional Yellow Pages, each of them is a type of directory:

1.    Google – all purpose directory
2.    Facebook – people directory
3.    YouTube – video directory
4.    Yahoo – all purpose directory
5.    Live – all purpose directory

Filed under: Marketing Tips,SEO For Realtor Websites

Tags: branding, Google, Google AdWords, marketing, real estate internet marketing, real estate internet marketing tips, real estate internet training, real estate search engine ranking, real estate search engine training, Search Engine Optimization, search engine training, SEO, website training tips