However, none of these websites are directories per se. There’s a key difference between search engines and online directories. An online directory is largely maintained by people who determine how the directory’s information is ranked and displayed. Search engines are largely maintained by software programs. These software programs are designed to continually seek out new web pages, index each new page’s information, and rank each page in terms of what information the page contains and it’s perceived relevance to a given topic. For a given topic (e.g. Toronto real estate) search engines rank the page and/or site with the greatest perceived relevance first, and all other sites and pages according to their relevance in relation to one another. So a search results page for the search “Toronto real estate” will reflect this hierarchy of ranking: the best page/site will be ranked first, the second best page/site ranked second, and so on.
What Is Search Engine Optimization (SEO)?
Wikipedia defines Search Engine Optimization (SEO) as Continue reading