Drive Loads Of Traffic To Your Real Estate Website Now With Google AdWords Part 5

October 28, 2010

Enter Netflix into the home video business in 1999.  Netflix offers both on-demand video streaming over the internet and flat rate DVD and Blu-ray disc rental by mail in the United States and Canada (streaming only).  Netflix have done things very differently than Blockbuster.  They are competitive with Blockbuster since they provide the same 20% most popular movies Blockbuster provides.  But they also deliver a high percentage of the remaining 80% of home videos available: as of this writing Netflix offers 100,000 titles for streaming via the internet.  Blockbuster stores only carry a few thousand titles at each store and there is little difference in selection from store to store. 

Since Netflix is an online business and don’t need to have a physical presence with brick and mortar stores for delivering their product their overhead is drastically lower and so they can offer videos very inexpensively.  And they do: Netflix just entered the Canadian market and they’re offering a free 30 day trial and thereafter unlimited movies and TV for $7.99 per month.  Many people pay $60+ monthly for their cable or satellite access on their TV and about $6 per movie at Blockbuster.

So it’s no wonder that Netflix already has 10 million subscribers and is on track to put Blockbuster out of business.  On September 23, 2010, Blockbuster filed for Chapter 11 Bankruptcy protection with $900 million in debt. They’re expected to close 900 of their 3300 worldwide stores by the end of 2010. Movie Gallery/Hollywood Video also filed for Chapter 11 bankruptcy earlier this year for similar reasons.  On February 25, 2007, Netflix announced they had delivered one billion DVDs either through streaming online or mail rental.

As with Netflix and Blockbuster the same holds true when comparing brick and mortar book stores to online booksellers like Amazon.com.  A sizable part of Amazon’s sales are reportedly from obscure books not available in brick and mortar stores or rarely found in them.   An Amazon employee described the Long Tail as follows: “We sold more books today that didn’t sell at all yesterday than we sold today of all the books that did sell yesterday.”

For being successful with the Long Tail model online based businesses must be highly adept at helping people readily sift through the huge number of products available in the Long Tail and find exactly what they’re looking for quickly.  For doing this Amazon has created a system called Statistically Improbable Phrases (SIP).  This system compares all of the books they index in the Search Inside! program which allows people to read the first few pages of the book online.  The SIP system find phrases in each book that are the most unlikely to be found in any other book indexed.  The SIP system finds the most nearly unique portions of books and uses them as a book summary or for keyword phrases the title can be found under for searches for those keywords.

Filed under: Realtor Websites - Best Practices,SEO For Realtor Websites

Tags: branding, email training tips, free real estate website, free real estate websites, free realtor website, Google, Google AdSense, Google AdWords, marketing, Pay Per Click, prospect, prospecting, qualifying, real estate course, real estate education, real estate educators, real estate internet marketing, real estate internet marketing tips, real estate internet training, real estate search engine ranking, real estate search engine training, real estate seminar, real estate seminars, real estate training, real estate website, real estate website templates, real estate websites, realtor education, realtor training, Search Engine Optimization, search engine training, search engine workshops, SEO, website training tips