Drive Loads Of Traffic To Your Real Estate Website Now With Google AdWords Part 3

October 26, 2010

The second area your ads get displayed in is on sites using Google Adsense.  Your ad is also displayed on sites using Google AdSense when your desired keyword searches specified for your ads closely match the site’s content.  Google primarily uses three factors in putting the most suitable AdWords ads on AdSense sites: keywords and keyword phrases, bid price per click, and the site’s quality score. Aim to project your advertisement on the first few pages, as people normally do not scout beyond these while on their search.

So the next obvious question is: how do you make lots of money with Google AdWords?

The most important thing to understand for succeeding with any keyword based pay per click advertising is the concept of the Long Tail.  People who really understand the Long Tail concept and apply it make huge money with pay per click advertising.  People who don’t understand the Long Tail simply don’t make much money and often even lose lots of money trying.

The Long Tail is essentially the new type of business model and market model made possible with the advent of the internet and the consequent rise of globalization.  With the internet’s rise and advances in technology new efficiencies in manufacturing, distribution, and marketing changed what could profitably be accomplished business wise which (before them) were not possible.  Essentially, technology has helped turn unprofitable customers, products, and markets into profitable ones.  Therefore, the story of the Long Tail is really about the overall evolution in business and how it can be done profitably.  It’s what’s happened when the former bottlenecks that stood between supply and demand in our culture started to disappear.  The result: everything became available to everyone.  Technology is turning mass markets into millions of small niche markets.

The Long Tail was popularized by Chris Anderson in an October 2004 Wired magazine article.  The Long Tail is basically the same concept as the well known 80:20 rule known as the Pareto principle.  This is what the Long Tail principle looks like charted on a graph:

http://en.wikipedia.org/wiki/Long_Tail

The number of products in the market is measured on the X axis (the horizontal axis) and sales are measured on the Y axis (the vertical axis).  In the left most region of the graph (green area) are the 20% of the products in a given market who have the most sales.  Let’s call this the Short Tail.

Filed under: Realtor Websites - Best Practices,SEO For Realtor Websites

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