Drive Loads Of Traffic To Your Real Estate Website Now With Google AdWords Part 2

October 25, 2010

For instance, if you were a Toronto area real estate professional you might use all of the following keyword strings for one of your ads:

Toronto Real Estate
Toronto Condos
Toronto Homes
Toronto Town Houses
Toronto Town Homes

The first area your ads get displayed in are within Google searches.  Whenever someone searches Google for one of the keyword strings you specified for your ad (eg. a search for ‘Toronto Condos’) your ad gets displayed in the Sponsored Ads section of that person’s Google search results.  These Sponsored Ads are located above and to the right of the normal, organic search results on the results page.  If someone clicks your ad you pay Google the amount you agreed to pay them per click.  The person clicking is then brought to any web page you specify, whether it be on your real estate website’s home page, your MLS listing, or a page on your site requesting their email address known as a squeeze page.

Getting Exposure With AdWords

How prominently your ad is displayed in Google search results depends on two factors: how many other people want their ads to be found for a given keyword string they’ve specified and how much they’re willing to pay per click.  The more you’re willing to pay per click, the better positioning your ad gets.  The best positions are the 3 ad spots highlighted in purple above the normal search results in Google.  The remaining 10 ad positions for each page are at the right of the normal search results in the right margin area of the screen.  So if you’re trying to get your ad found for the keyword search ‘Toronto Condos’ and 8 other businesses are willing to pay more per click than you then your ad will be the 9th most prominently displayed.  You’ll be the fifth ad displayed to the right of the normal search results.

Your ad’s prominence will fluctuate as ad campaigns for competitors end and new campaigns from other competitors begin.  This happens on a daily, even hourly basis.  Your ad really must be on the first three pages of search results (ideally the first) to have any chance of getting seen as most people don’t go beyond 3 pages of results in their searches.

Where Your AdWords Ads Get Displayed

An Adwords campaign gets your ads displayed in similar fashion as Google in several other search engines like Netscape, AOL, Earth Link, About.com,
Lowestfare.com, FoxSports.com, Shopping.com, HowStuffWorks, EarthLink, AOL, Blogger. and many more.  AdWords ads also get displayed in Gmail, Google’s free email service, within select users’ email accounts.

Filed under: Realtor Websites - Best Practices,SEO For Realtor Websites

Tags: branding, email training tips, free real estate website, free real estate websites, free realtor website, Google, Google AdSense, Google AdWords, marketing, Pay Per Click, prospect, prospecting, qualifying, real estate course, real estate education, real estate educators, real estate internet marketing, real estate internet marketing tips, real estate internet training, real estate search engine ranking, real estate search engine training, real estate seminar, real estate seminars, real estate training, real estate website, real estate website templates, real estate websites, realtor education, realtor training, Search Engine Optimization, search engine training, search engine workshops, SEO, website training tips