Another basic principle to keep in mind that’s in line with Long Tail is that searches move from general to specific. When someone first starts researching a topic they are not 100% sure of what they want, so they start their search in broad terms. As their search progresses and they size up various options they know more and more what they want.
For instance, (more…)
2 Comments October 29, 2010
Enter Netflix into the home video business in 1999. Netflix offers both on-demand video streaming over the internet and flat rate DVD and Blu-ray disc rental by mail in the United States and Canada (streaming only). Netflix have done things very differently than Blockbuster. They are competitive with Blockbuster since they provide the same 20% most popular movies Blockbuster provides. But they also deliver a high percentage of the remaining 80% of home videos available: as of this writing Netflix offers 100,000 titles for streaming via the internet. Blockbuster stores only carry a few thousand titles at each store and there is little difference in selection from store to store. (more…)
Leave a Comment October 28, 2010
What is paradoxical about the green side of the graph (Short Tail) is the most popular 20% of items in a market represents less than 50% of the total products available overall in that market. In other words, the least popular 80% of the products in a market represents a greater number of total products than the 20% most popular. Also understand that a larger number of total people are from the Long Tail of a market than the Short Tail. (more…)
Leave a Comment October 27, 2010
The second area your ads get displayed in is on sites using Google Adsense. Your ad is also displayed on sites using Google AdSense when your desired keyword searches specified for your ads closely match the site’s content. Google primarily uses three factors in putting the most suitable AdWords ads on AdSense sites: keywords and keyword phrases, bid price per click, and the site’s quality score. Aim to project your advertisement on the first few pages, as people normally do not scout beyond these while on their search.
So the next obvious question is: how do you make lots of money with Google AdWords?
The most important thing to understand for succeeding with any keyword based pay per click advertising is (more…)
Leave a Comment October 26, 2010
For instance, if you were a Toronto area real estate professional you might use all of the following keyword strings for one of your ads:
Toronto Real Estate
Toronto Condos
Toronto Homes
Toronto Town Houses
Toronto Town Homes
The first area your ads get displayed in are within Google searches. Whenever someone searches Google for one of the keyword strings you specified for your ad (eg. a search for ‘Toronto Condos’) your ad gets (more…)
Leave a Comment October 25, 2010
In my last article series I talked in-depth about how to make passive income with your real estate website using Google AdSense, even if you have no listings. Those articles tell you how to prime your site to make your AdSense pay per click ads more likely to be clicked, making you more money. However, to make much money with Google AdSense you’ve got to have lots of traffic coming to your site. This is where most real estate websites drop the ball and fall flat with their earnings.
Most real estate professionals don’t invest the time and effort required to get their website high ranking in the normal search results of major search engines like Google. They want results and they want them quickly. Too quickly. When they don’t get them fast they get discouraged or pessimistic about the whole idea of having a real estate website or all online marketing.
In fact, it is possible to very quickly drive lots of visitors to your website without waiting for Google to bless your site with high ranking in normal, organic search results. What’s needed is (more…)
Leave a Comment October 22, 2010
- you can’t put images of any kind beside your AdSense ads. Google sees this as you trying to draw attention to your ads, and this goes against the whole low-key advertising philosophy Google wants and what you should want too. People should think they’re getting neutral, unbiased real estate information as much as possible. The more presence your ads have, the more it looks like you’re trying to sell them something (anything) and this detracts from your overall credibility (more…)
Leave a Comment October 21, 2010
There are three problems with taking the one stop shop approach with your website. First, your information on anything other than your local real estate market is going to be weak relative to professionals’ sites who do this work on a daily basis. (more…)
Leave a Comment October 20, 2010
Just as Google AdSense can help your website generate passive income, Google AdWords can be a very cost effective way of driving traffic to your website. The two tools really should go hand in hand: you use Google Adwords for driving qualified traffic to your website and AdSense for offsetting the cost of your Adwords campaigns. Adwords campaigns show up both in Google search results under the Sponsored ads section above and to the right of normal (organic) search results and in sites utilizing Adsense. (more…)
4 Comments October 19, 2010
Primarily Use Large Rectangle Ads
The Large Rectangle (336 pixels wide x 280 pixels high) has proven to be the most effective format for your AdSense ads. It works particularly well if you place it at the top of part of pages where people look first when a page is loaded. (more…)
Leave a Comment October 18, 2010
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