Facebook Ads: Major Bang For Your Advertising Buck Part 5

September 21, 2010

Get An Eye Catching Graphic – it’s easy for people to ‘tune out’ any sponsored pay per click ads on Google since most of them are in an unobtrusive spot on the side of the page.  Recognizing this, Facebook allows sponsored ads to include a graphic of your choice with your ad.  So you should use a graphic that will catch their eye and make them more likely to read your ad.  This is another advantage of Facebook ads as Google AdWords don’t allow graphics within their ads.  

In a Facebook ad one creative real estate professional took a graphic of a Stop sign and added his own writing above and below the Stop area so the ad says “Click Here To STOP Foreclosure”.  Perhaps use a picture of the typical homes in your farm area, particularly if there are any distinctive looking ones.  Are there any landmarks in your farm area that are immediately recognizable to anyone living in the region?  If so, try using a picture of at least one of those landmarks or other notable features.  If you sell a lot of condos then use a picture of a condo building.  If there are any condo buildings in your area that are really distinctive looking then use pictures of those, otherwise any condo building picture will do.  Just do a Google search for “condo” and then restrict your search to show images only.  When you find an image you want simply right click over the image and select the Save Image As option.  This will save the picture to your PC for future use.

Carefully Consider Your Ad Wording – You’re only allowed 25 characters with your ad headline and 135 characters for the ad’s body, so writing tight is a must.  This will make the biggest difference in getting lots of qualified prospects or not.  In both headline and body focus on the benefits to prospects of clicking and finding out more.

Have Multiple Ads – it’s always a good idea to get as many types of home buyers and sellers as possible that fit the demographics of your farm area, so to do that you need to setup different ads for appealing to each type.  For instance, for attracting buyers you could have the following domains and resulting landing pages:

TorontoFirstTimeBuyers.com
TorontoMoveUp.com
TorontoPremierHomes.com
DistressSalesToronto.com

For attracting sellers you could use the following:

FacingForeclosureToronto.com
FindTorontoHomeSales.com
FindMyTorontoHomeValue.com
LuxuryHomesToronto.com

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