With all the many tasks involved in your real estate business, not all of them should be done by you personally. Some tasks you’ll always need to do yourself, but many others can and should be outsourced to others. Some tasks in your business are worth far more per hour than others, so you want
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Reputable companies usually avoid gray hat SEO, but those who don’t know the search engine rules and some agencies will occasionally use one or two of these tactics for getting ahead further with their SEO. Grey hat techniques include:
Black Hat Techniques To Avoid Keyword Stuffing – this is deliberately planting extra instances of certain important keywords in your writing beyond what is warranted with what you’re expressing. For instance, if your farm area was Toronto and you wanted to be ranked under searches for “Toronto real estate” a black hat method would be
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The internet is like a continent sized forest, and things like search engines and social networking sites are like park rangers or guides. If these people can’t find your website, then your website is like a billboard in the middle of these woods. No one will know it’s there. Search engines endeavor to have the
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Some of the old fashioned ways of marketing are often still effective. Be sure to send fliers to your farm area at least once every 2 months. The more often, the better. Distribute promo products with your logo on them. Drop them off at local stores or deliver them to your top prospects. Companies like
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If you have a limited advertising budget then pace yourself with your advertising. Don’t blow it all on one campaign and expect prospects to start breaking down your door! Rather, like with your branding message, consistency with advertising is crucial. It’s far better to contact 500 people 10 times with a flier than contact 2500
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Every couple of years you should re-visit your marketing materials’ color scheme and change it up. Just make sure you keep the same sort of look and feel. If you don’t, you’re going against your own branding you’ve built up. When people visit your revamped site with radically different colors they may not even recognize
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A graphic designer needs to be able to translate your ideas into images, so be on the lookout for a designer who can listen well. This is crucial. Some designers will just quote you a price and that’s it, take it or leave it. Avoid such people because they’re often not all that interested in
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Keep Your Writing Style Consistent It’s been proven that the quality of your website’s writing is a key factor in how people judge the website’s overall quality. One of the key things your writing should have is a consistent style. This is in keeping with making your branding consistent and focused. This indicates to your
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If you’re doubtful about the value of branding, consider large brick and mortar businesses who spend millions on branding each year. For instance, companies like McDonalds and Coca Cola have made an indelible mark on the public consciousness. When you think of McDonalds the golden arches logo immediately comes to mind, as does the signature
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