When Google ranks a real estate website highly (especially in the top 3-5 results) it’s no accident. Google takes very seriously who they give top ranking to in any category. So don’t make the common egoistic mistake of dismissing all your competitors or giving their efforts short shrift. Learn from the most successful ones as much you can and then better them!
Doing this analysis can be a great way of getting motivated and inspired. When you see what you’re competitors are doing you’ll probably start feeling really competitive. You’ll get a burning desire to do everything better than them and blow them out of the water!
Don’t be afraid of doing the things the top local producers are doing that are unique or creative, just don’t be an outright copycat. If you do you’ll look like a hack and it will make your competitor look all the better since you stole their ideas outright without modifying them, implying that they couldn’t be improved upon and you had nothing better to offer. Put your own spin on the ideas you ‘borrow’ and improve upon what they’re doing.
Avoid having a domain or color scheme that is too similar to your competitors. You don’t want to have all your branding efforts playing into your competitor’s hands by having people remember them instead of you because your branding is too similar to theirs. Be especially watchful of not having a very similar color scheme as images and colors are much more memorable than words.
When looking at your competitors be sure to take note of things they aren’t doing. Doing these things yourself can really help in differentiating your services from their and making your branding stand out.
Industry analysis: although you should really focus on what’s happening in your local real estate market, understanding the trends in the overall real estate industry can shed light on what people are looking for in your farm area. Study things like your region’s demographics vs. your farm area’s demographics. What types of people are buying what types of properties in your area and in the extended region? What types of new housing projects are currently being developed? You should understand what’s happening with mortgages: interest rates, down payments, mortgage terms and refinancing.
Branding For Success In Real Estate Part 9
Branding For Success In Real Estate Part 1
