Branding For Success In Real Estate Part 9

August 10, 2010

Some of the old fashioned ways of marketing are often still effective.  Be sure to send fliers to your farm area at least once every 2 months.  The more often, the better.  Distribute promo products with your logo on them.  Drop them off at local stores or deliver them to your top prospects.  Companies like VistaPrint offer a huge variety of highly customizable, inexpensive promo products with consistent branding you can distribute to prospects and past clients alike.  

The Importance Of Your Real Estate Website

Your real estate website is the first thing many people see, and first impressions are so important in this business.  Consequently, your site is a critical component of your branding.  Your branding is who you are, what you offer and what you can deliver expressed through your site’s content, organization and appearance.

Just as you wouldn’t deliver a listing presentation in your casual summer clothes, your website must also look as professional as you do when engaging with prospects and clients.

So regardless of whether you insource or outsource work on your site you should consider the following branding points in developing your site:

Step 1 – Analyze

Before you decide what your site will be, it’s very important to take a step back and consider your basic approach to your website.  To do that you need to analyze your target audience, your competitors, the real estate industry and yourself.

Target Audience analysis: success in real estate stems from a deep understanding of your target audience, and this is particularly true for effectively engaging these people online.  So make a profile of the people in your farm area you want to do business with by answering the following questions:

-    Who will your visitors be?  Single, couple or family?  Age range?  Budget?
-    How savvy are they with computers, the internet and technology in general?
-    What type of information do they expect?
-    Do they require education on buying/selling a home?
-    What do they want to know about the local real estate market and the area itself?
-    How should your overall site appeal to them on?  Should it appeal to them on an emotional level, intellectual level or both?

Competitive analysis: your guiding philosophy in this analysis should be finding out what your local competitors are doing with their online business and striving to do it better than them.

Filed under: Listings Presentations and Technology - Best Practices,Marketing Tips

Tags: brand, branding, competetive positioning, email newsletter, free real estate website, free real estate websites, free realtor website, marketing, prospect, prospecting, qualifying, real estate education, real estate educators, real estate email newsletter, real estate internet marketing, real estate internet marketing tips, real estate internet training, real estate search engine ranking, real estate search engine training, real estate seminar, real estate seminars, real estate training, real estate website, real estate website templates, real estate websites, realtor education, realtor email newlsetter, realtor training, Search Engine Optimization, search engine training, search engine workshops, SEO, unique selling proposition