Branding For Success In Real Estate Part 8

August 9, 2010

If you have a limited advertising budget then pace yourself with your advertising.  Don’t blow it all on one campaign and expect prospects to start breaking down your door!  Rather, like with your branding message, consistency with advertising is crucial.  It’s far better to contact 500 people 10 times with a flier than contact 2500 people twice or 5000 people only once.

Hopefully your advertising budget won’t run dry before you see some monetary return from your investments.  If you do run out of money, you can start working with free advertising methods such as writing your own blog, commenting on other people’s blogs, getting writeups on your business and expertise in print media, and so on.

Spreading It Everywhere

Branding is psychological.  With branding you’re trying to influence the way people think, not just make your brand memorable.  To some extent your ability to influence people is a function of the quantity of your branding.  The more you advertise, the more likely you’ll be remembered.

Practically speaking, you don’t have a Fortune 500 sized marketing budget, so you need to make the best of what you’ve got.  On your website have your site’s name and logo prominent but not obtrusive on every page.  Have your website link in your email signature.  Write guest articles for popular real estate blogs so you can demonstrate your expertise in a forum recognized as less biased than your own blog.  Comment on blog articles related to real estate and include your website link every time.  Engage in real estate discussions on forum sites like Active Rain and include your website link in your signature when ending each message.  These are great ways of leveraging what you’ve already got in terms of expertise and promotion and making them go even further for you for little or no additional expense.  All of these things will help a lot with your ranking in major search engines like Google.

You can get the most bang for your marketing buck these days by advertising online.  Purchase online banner ads on real estate related websites.  Launch a pay-per-click campaign with a major search engine like Google.  Purchase premium placement for your ads on highly popular classifieds sites like Kijiji and ones local to you.

Filed under: Marketing Tips,Technology and Marketing/Selling Lists - Best Practices

Tags: brand, branding, competetive positioning, email newsletter, free real estate website, free real estate websites, free realtor website, marketing, prospect, prospecting, qualifying, real estate education, real estate educators, real estate email newsletter, real estate internet marketing, real estate internet marketing tips, real estate internet training, real estate search engine ranking, real estate search engine training, real estate seminar, real estate seminars, real estate training, real estate website, real estate website templates, real estate websites, realtor education, realtor email newlsetter, realtor training, Search Engine Optimization, search engine training, search engine workshops, SEO, unique selling proposition