Branding For Success In Real Estate Part 6

August 5, 2010

A graphic designer needs to be able to translate your ideas into images, so be on the lookout for a designer who can listen well.  This is crucial.  Some designers will just quote you a price and that’s it, take it or leave it.  Avoid such people because they’re often not all that interested in helping you get what you want.  They just want to make something that looks decent and be done with it.  Work with someone who makes a sincere effort in getting to know you, your business, and your needs.  They’ll be the ones that will get you the logo you want with fewer iterations between you and them.

Making The Design Match The Content

The overall look and feel of your marketing materials’ design must match what your business offers. If you specialize in condos in your city’s urban core, your materials should have a modern, sophisticated, even futuristic look about them.  For such a business it wouldn’t make sense to have a psychedelic style with peace symbols, doves, acoustic guitars and flowers in your marketing.

Identify who your core audience is, and design your marketing materials around their interests, preferences and perceptions.  This is why it’s best to make your farm area the same area you live in.  You’ll be more in sync on the types of people who live there or want to live there since you’re one of them, so your site’s design should come fairly easily to you.

Use A Consistent Color Scheme

Choose a color scheme suitable for the type of people in your farm area and then use it consistently throughout all your marketing materials.  Colors and moods are very memorable, so stick with whatever scheme you use.  If you’re unsure about how to do this, do a Google search on competitors in your area to see the types of colors their websites use.

In general, use a consistent array of colors in terms of how light or dark they generally are.  If you want your site to have a family oriented feel since there are a lot of families in your farm area then use brighter colors.  Darker, colder colors tend to match up with the modernity and austerity of today’s condos.

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