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Writing Great Listing Ads By Beginning With The End: The Ideal Buyer, Part 5

Published on July 16, 2010 by in Marketing Tips

Yuppie Couple Ad When a couple lives together they often live very different lifestyles than couples living apart.  It’s certainly quite a different lifestyle than single people have.  Many couples tend to stay at home more than single people on evenings and weekends.  Jointly couples probably have enough money for a shared car, so the

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Writing Great Listing Ads By Beginning With The End: The Ideal Buyer, Part 4

Published on July 15, 2010 by in Marketing Tips

When all the things are the same between one condo and another, the one with more desirable area will be the one they’ll want, and often be willing to pay more for too. Young Professional Ad The ad for single people should play up some of the things in the area singles typically like.  Are

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Writing Great Listing Ads By Beginning With The End: The Ideal Buyer, Part 3

Published on July 14, 2010 by in Marketing Tips

It’s a powerful thing when you can appeal to people on a subliminal level with your product through images and make a strong association between those images, your product and fond memories or desires you can co-relate to that product.

 
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Writing Great Listing Ads By Beginning With The End: The Ideal Buyer, Part 2

Published on July 13, 2010 by in Marketing Tips

Some of the ad campaigns and branding used to market new condo developments really try to hone in on that ideal buyer.  Some of the new condo development ads can seem pretty gimmicky and even hokey, but I think there’s a very good reason for any of that.    

 
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Writing Great Listing Ads By Beginning With The End: The Ideal Buyer, Part 1

Published on July 12, 2010 by in Marketing Tips

TS Eliot once wrote: “in my beginning is my end”.  What I think he meant was that one should be very clear about what one wants to accomplish before one even begins doing anything.  So when you get a new listing you really need to think about what end result you want before doing anything. 

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