Branding For Success In Real Estate Part 2

July 30, 2010

Signature File – one of the most underutilized areas of advertising “real estate” is your email signature.  Far too many real estate professionals don’t even use an email signature for that matter.  Yet it’s where people often go to find out your contact info, especially if they’re not at home and are looking on their Blackberry.  Make it easy on them by having your contact info in your email signature that’s sent with all emails and have your business slogan in the signature too.  Don’t forget to also have this in emails sent via your Blackberry!  Your email software’s help menu should have a step by step guide on creating an email signature.

Thank You Page – your website should be replete with forms for people to sign up for various types of information you can provide them on the local real estate market.  Once people submit one of these forms online you should have a Thank You page where you confirm you’ve received their contact information and thank them for their request.  You can put your logo, slogan and domain on these pages too.

Don’t clutter any of your pages with lots of banner ads, pay per click ads and marketing material.  Keep it plain and simple.

Ebooks – ebooks can be a great way of expanding upon your knowledge of topics of interest to your website visitors.  This is part of your promotional material so use your branding here as you would with any of your other marketing materials.

Also consider offering your ebooks in audio book format.  Many people nowadays prefer downloading books in audio format and then listening to them while they’re doing other things such as driving, working out at the gym, walking their dog or any other relatively idle time.  It’s easy to create quality audio files with an inexpensive USB based microphone available wherever computer equipment is sold.

Publish Free Articles – With thousands of new Web sites and ezines popping up on the internet every month, the demand for high quality content is immense. So you can get some very valuable, free promotion for your business by providing original articles you’ve written for other webmasters/editors to publish on their web sites, ezines or blogs. At the end of your article put your name, a short description about your business including your farm areas, and a link to your Web site.  For enticing more visitors offer people something of value such as a free real estate report on their area.

Filed under: Marketing Tips,Technology and Marketing/Selling Lists - Best Practices

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