Signature File – one of the most underutilized areas of advertising “real estate” is your email signature. Far too many real estate professionals don’t even use an email signature for that matter. Yet it’s where people often go to find out your contact info, especially if they’re not at home and are looking on their
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Today, all real estate professionals must create their own business identity through their branding. Long gone are the days when we could rely on our company name for our branding. One of the most important aspects of branding is consistency. You should be using the same wording (eg. business name, slogan) and graphic design elements
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In other words, if you register a .us (United States) or .ca (Canada) domain then your website will be viewed by search engines as being only of interest to people living in that country or of interest to people specifically searching for something in or about that country. The drawback with this is you will
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The key is making your domain name memorable. When it’s memorable people are less likely to forget it or mistype it. The more specific your branding is, the more memorable it will be. It’s easier to remember something like libertyvillagecondos.com than youronlinetorontohomesource.com. Having words describing your business focus spelled out in your domain name also
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So if you had a domain name such as “downtown<yourcityname>condos.com” you would get people contacting you who were interested in this specific type of property in this specific area. You’d get a fewer number of prospects than the rep with the generic domain name, but you’d get more qualified prospects overall. Having this branding allows
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It’s particularly good buying a domain that has already achieved some ranking within major search engines, especially Google. Some companies actually create fake real estate websites with written content on a specific city or neighborhood to achieve ready-made search engine ranking and then sell the domain to anyone interested. This can save you a lot
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Your real estate website’s domain name is very important. The domain you use can make the difference between a website that makes you a lot of money, one that makes some money, and one that doesn’t help you make any money. It’s that important! So this article series will walk you through the different things
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Encourage the buyer to talk as much as possible about who they are and what they’re looking for. They’ll tell you most anything you want to know about them! People love to talk about themselves, and this is a real trust and relationship builder. Their answers to your questions can give you important information about
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That’s really the heart of being a good buyer rep. It’s actually quite a simple formula: find out what they want, and give it to them. The problem is most reps don’t take enough time to find out enough of what buyers want, and so the relationship turns into a game of charades. The rep
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I’ve been recently watching a real estate reality show on TV called Agent Vs. Agent that pits veteran real estate professionals against rookies. The contest on each episode was having both of the reps show a given buyer homes they might want to buy. The winner was the rep who successfully negotiated a home purchase
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