Archives – July, 2010
Signature File – one of the most underutilized areas of advertising “real estate” is your email signature. Far too many real estate professionals don’t even use an email signature for that matter. Yet it’s where people often go to find out your contact info, especially if they’re not at home and are looking on their Blackberry. Make it easy on them by having your contact info in your email signature that’s sent with all emails and have your business slogan in the signature too. Don’t forget to also have this in emails sent via your Blackberry! Your email software’s help menu should have a step by step guide on creating an email signature. (more…)
July 30, 2010
Today, all real estate professionals must create their own business identify through their branding. Long gone are the days when we could rely on our company name for our branding.
One of the most important aspects of branding is consistency. You should be using the same wording (eg. business name, slogan) and graphic design elements for your business identity in all areas of your promotional material.
So here are some of the things you can do for building your branding: (more…)
July 29, 2010
In other words, if you register a .us (United States) or .ca (Canada) domain then your website will be viewed by search engines as being only of interest to people living in that country or of interest to people specifically searching for something in or about that country. The drawback with this is you will be less likely to get attention from international real estate investors or people moving to your country than if you had a .com. If you can live with this then you can probably get the domain you’re looking for.
Here are some domain extensions you can use that aren’t restricted geographically: (more…)
July 28, 2010
The key is making your domain name memorable. When it’s memorable people are less likely to forget it or mistype it. The more specific your branding is, the more memorable it will be. It’s easier to remember something like libertyvillagecondos.com than youronlinetorontohomesource.com.
Having words describing your business focus spelled out in your domain name also helps your (more…)
July 27, 2010
So if you had a domain name such as “downtown<yourcityname>condos.com” you would get people contacting you who were interested in this specific type of property in this specific area. You’d get a fewer number of prospects than the rep with the generic domain name, but you’d get more qualified prospects overall. Having this branding allows you to spend more time helping each prospect, increasing the chances they’ll work with you. It’s easier closing prospects who know what they want, especially when they found and contacted you because your branding indicated you specialize in what they want! (more…)
July 26, 2010
It’s particularly good buying a domain that has already achieved some ranking within major search engines, especially Google. Some companies actually create fake real estate websites with written content on a specific city or neighborhood to achieve ready-made search engine ranking and then sell the domain to anyone interested. This can save you a lot of time and money in getting your website search engine optimized (SEO). So paying a few extra dollars for your coveted domain name can be a very wise investment. (more…)
July 23, 2010
Your real estate website’s domain name is very important. The domain you use can make the difference between a website that makes you a lot of money, one that makes some money, and one that doesn’t help you make any money. It’s that important! So this article series will walk you through the different things you need to know about when choosing your website’s domain name.
Making your website’s name the same as your site’s (more…)
July 22, 2010
Encourage the buyer to talk as much as possible about who they are and what they’re looking for. They’ll tell you most anything you want to know about them! People love to talk about themselves, and this is a real trust and relationship builder. Their answers to your questions can give you important information about the things important to them that can make them prefer one home over another.
In one episode of Agent Vs. Agent the buyer was a young single woman. An absolute essential for her home was (more…)
July 21, 2010
That’s really the heart of being a good buyer rep. It’s actually quite a simple formula: find out what they want, and give it to them. The problem is most reps don’t take enough time to find out enough of what buyers want, and so the relationship turns into a game of charades. The rep is constantly guessing at what the buyers want because they haven’t asked them enough of the right questions first about what they want, so they don’t know the most suitable properties to show them. (more…)
July 20, 2010
I’ve been recently watching a real estate reality show on TV called Agent Vs. Agent that pits veteran real estate professionals against rookies. The contest on each episode was having both of the reps show a given buyer homes they might want to buy. The winner was the rep who successfully negotiated a home purchase for the buyer.
In one of the episodes one of the rookies remarked “there’s a saying in the real estate business: buyers are liars”.
I’m betting a lot of real estate professionals say this, especially rookies. They spend a lot of their time showing buyers homes and are very often frustrated by these people. They think these people are wishy washy, don’t know what they want, won’t sign a Buyer Rep agreement, and have no loyalty. So it’s no wonder they call buyers liars.
In reality, nothing could be further from the truth. Buyers are not liars. The essential reason these reps perceive buyers to be liars is (more…)
July 19, 2010
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