Email reputation is based upon two primary factors: input from past recipients of your email campaigns and how current your email database is. Recipient Input This recipient input is mostly based upon
Beat Spam Blockers & Maximize Email Campaign Inbox Deliverability With Reputation Service Providers (RSPs) Part 1
Few real estate professionals think about (let alone look at) how well their email campaigns are being delivered. Are their emails reaching recipient inboxes? Getting put into spam folders? Or blocked and not seen at all by their recipients? These are critical things to know. Fortunately, there are now ways of guaranteeing your emails are
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Ramp Up Your Email Prospect Database Fast With Squeeze Pages Part 4
Ad Title: 3 Simple Steps That Will Save You Thousands When You Buy a Home 3 Simple Steps That Will Save You Thousands When You Buy a Home Visit GreaterTorontoHomes.com This ad seems primarily
Ramp Up Your Email Prospect Database Fast With Squeeze Pages Part 3
You could also have squeeze pages on the web that direct people to your website where the Yes or No proposition is visiting your site or not. Here are some examples of people doing creative squeeze pages on Craig’s List right now for the Real Estate For Sale section along with my comments. (I’ve changed
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Ramp Up Your Email Prospect Database Fast With Squeeze Pages Part 2
Now each squeeze page is only going to offer a very specific type of information to a very specific type of prospect. For instance, one squeeze page could be targeted towards Buyers actively looking to buy a home that are interested in a condo in the Port Credit neighborhood. So this page should strictly tell
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Ramp Up Your Email Prospect Database Fast With Squeeze Pages Part 1
One of the many beauties of email marketing is it puts you in much greater control for influencing prospects. You have much better ability to control when your prospects see your advertising, how often, and knowing the extent they’ve engaged your email and website through the sophisticated tracking and reporting available (especially when you use
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Will Texting Replace Email? Part 2
If texting evolves and becomes useful in more ways than it serves today it may replace email. But right now there are many areas where texting is no threat to email. No one is texting a cover letter and resume to a job posting. No one is getting newsletters sent to them via text message.
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Will Texting Replace Email? Part 1
I pose this question not as something already answered definitively in my mind but an interesting topic for genuine discussion that has no clear answer at the moment. Last October a Wall Street Journal article said email was on its way out. Recently, Facebook COO Sheryl Sandberg told a packed house at last week’s Nielsen
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An Email Marketing Glossary For Beginners And Experts Alike Part 24
The third sign is the link provided to login to your account will be to a domain very different than your financial institution’s. If you do “login” to your account via the email you are simply giving these scammers the keys to your bank account by giving them your account ID and password. Thousands of
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An Email Marketing Glossary For Beginners And Experts Alike Part 23
The biggest problem with the latter type of spam traps is they may be in your database and you can’t even know it. No one from these addresses will complain or request removal. So be sure to take a look at your campaign reports regularly and purge out the dead emails. If you’re just starting
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