A Case Study On Rapidly Building Your Email Database Of Prospects Part 2

June 29, 2010

He starts to reel them in by creating very short classifieds ads on Craig’s List on a daily basis that bring people to a squeeze page on his website.  The squeeze page entices the person to sign up for his mailing list to receive updates on suitable homes via email.

Let’s take a closer look at how he’s designed this database building system:

First Time Buyers

His online classified ads take into account the type of person who is looking for a first home, their pain points, and where they’re typically at when they start looking.  Let’s look at some of the ad headlines he’s used for his Craig’s List ads for attracting these sorts of prospects:

- Buyer Hotlist – The Cheap Version (Toronto)
- Renters Rent No More (Toronto)
- No Downpayment Home (Toronto)
- FIRST HOME TORONTO (Toronto)
- Affordable Toronto Houses (Toronto)
- First time buyers….hello (TORONTO)
- +++Cheap Toronto Homes+++ (Toronto)
- Houses For $300K (Toronto)
- UBER CHEAP TORONTO HOMES (Toronto)
- Brampton Affordable Condo/Home
- Super Low Downpayment First Time Buyer Home

This rep understands very well where most first time buyers are at.  They’re probably renting their home currently and fed up with throwing their money away and not building any equity in their home.  So they want to buy but can’t afford to pay much (if any) down payment.  They can afford a home in the $200,000-$300,000 range.

Here are some additional headlines you could use for your ads for attracting first time buyers:

-    Affordable Condos For Single Professionals
-    Affordable Condos For Urban Couples
-    Stop Throwing Away Money On Rent
-    No Down Payment, No Problem
-    Great Starter Homes For Newlyweds
-    Fire Your Landlord And Own Your First Home
-    Hip Townhomes For Suburban Professionals
-    Your First Home Is Your Best Investment Ever
-    Why Make Your Landlord Rich?  Invest In Your Own Property, Not Theirs!

There are at least two reasons to keep changing your ads (both headlines and body) with each new ad.  The most important reason is Craig’s List is very sensitive to overposting.  If you try posting the exact same ad twice they will immediately recognize this, even if you’re posting the ad in a different area in a different city.  The other reason is some people (even your fellow reps) may flag your ads for overposting if they see too many of the same ad too frequently.  This will get your ads deleted quickly if enough people are flagging you.

Filed under: Using Email For Attracting Buyers/Sellers

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