Another important reason to vary your ad wording is broadening your appeal. Some types of ads will appeal to some people, other types will appeal to others. So think about anything that might describe a first time home buyer and don’t be afraid to use it somewhere in your ad.
Here are some of the short but sweet ads this rep uses for attracting first time buyers: (more…)
Leave a Comment June 30, 2010
He starts to reel them in by creating very short classifieds ads on Craig’s List on a daily basis that bring people to a squeeze page on his website. The squeeze page entices the person to sign up for his mailing list to receive updates on suitable homes via email.
Let’s take a closer look at how he’s designed this database building system: (more…)
Leave a Comment June 29, 2010
The ante has really been upped for real estate professionals in recent years. The near monopoly we once enjoyed with the MLS in our corner is long over. With consumers being empowered by the internet and technology in general and free online classifieds sites like Craig’s List becoming among the most popular sites in the world, an increasing number of people are trying to sell their homes privately. And succeeding. (more…)
Leave a Comment June 28, 2010
The longer the conversation goes via email, the more rapport and trust you build, and the more information both of you will exchange. At some point it will be more efficient to discuss things over the phone, so if they don’t request doing this ask them after you’ve exchanged a few emails.
You may want to take a more automated approach to this process rather than trying to engage in lengthy email dialogues with all of the FSBOs you find. The more automated approach is (more…)
Leave a Comment June 25, 2010
If you don’t get their email address from the ad then your goal is getting them to reply via email to an email you sent them. That both gets you their real email address and allows you to add it to your database. You can add it because you have proof of prior contact them, and email providers usually roughly equate prior contact with permission to send them solicitations. If your internet or email provider ever accuses you of spamming then you can send them this reply from the FSBO as proof you were acquainted with this person and weren’t sending unsolicited email to people you had no prior contact with and didn’t know. (more…)
Leave a Comment June 24, 2010
Today, because of the internet and technology, more people are trying to sell their own homes than ever before. There are enough people trying the FSBO route nowadays that you could focus exclusively on wooing FSBOs and have a thriving business. So it’s important you understand how to engage FSBO online and persuade these people to work with you. (more…)
Leave a Comment June 23, 2010
You don’t want to use a provider who has a checkered reputation with Return Path as your emails will get the corresponding spotty deliverability. I recommend Constant Contact and Mail Chimp as top Email Service Providers and both have Return Path Certified Status.
Note that the IP addresses any Email Service Provider uses for delivering emails sent from the free email accounts they offer may not have this Certified status. (more…)
Leave a Comment June 22, 2010
Since it’s not cost effective for real estate professionals to get Return Path Safe or Certified level directly by themselves, you need to send your email through companies who are Return Path Certified.
As I’ve recommended many times before, you should be using an Email Service Provider for sending your email campaigns, and email reputation is yet another reason why. Many email providers are Return Path Certified. Make sure the email provider you use has this certification. To attain this certification the Email Service Provider themselves has to demonstrate a strong reputation over time in various ways for the clients they send emails for. (more…)
1 Comment June 21, 2010
Return Path rates your mail server’s IP between 0 and 100, 0 being the worst, 100 the best. Presumably, individual email providers set their own minimum acceptable score for sending mail servers. If your reputation score is at or above that score your emails go directly into the inbox, automatically bypassing any other anti-spam measures the email provider has. If your reputation is below the email provider’s minimum score then your email gets put into the spam folder. If your score is REALLY low then an email provider may outright block your emails so their users aren’t seeing them at all, even not in their spam folders.
With Return Path you can give your email reputation a big boost by (more…)
Leave a Comment June 18, 2010
The biggest tell-tale sign of a spammer is the huge quantity of their lists and huge lack of quality. Since spammers have huge databases they don’t care much (if at all) about how many dead email addresses their databases have. If they have 10 million emails in their database they don’t really care if 2 or 3 million of the emails no longer exist because they’re still emailing and reaching a colossal number of people (or at least hoping to do this). (more…)
Leave a Comment June 17, 2010
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