Another important reason to vary your ad wording is broadening your appeal. Some types of ads will appeal to some people, other types will appeal to others. So think about anything that might describe a first time home buyer and don’t be afraid to use it somewhere in your ad. Here are some of the
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He starts to reel them in by creating very short classifieds ads on Craig’s List on a daily basis that bring people to a squeeze page on his website. The squeeze page entices the person to sign up for his mailing list to receive updates on suitable homes via email. Let’s take a closer look
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The ante has really been upped for real estate professionals in recent years. The near monopoly we once enjoyed with the MLS in our corner is long over. With consumers being empowered by the internet and technology in general and free online classifieds sites like Craig’s List becoming among the most popular sites in the
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The longer the conversation goes via email, the more rapport and trust you build, and the more information both of you will exchange. At some point it will be more efficient to discuss things over the phone, so if they don’t request doing this ask them after you’ve exchanged a few emails. You may want
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If you don’t get their email address from the ad then your goal is getting them to reply via email to an email you sent them. That both gets you their real email address and allows you to add it to your database. You can add it because you have proof of prior contact them,
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Today, because of the internet and technology, more people are trying to sell their own homes than ever before. There are enough people trying the FSBO route nowadays that you could focus exclusively on wooing FSBOs and have a thriving business. So it’s important you understand how to engage FSBO online and persuade these people
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You don’t want to use a provider who has a checkered reputation with Return Path as your emails will get the corresponding spotty deliverability. I recommend Constant Contact and Mail Chimp as top Email Service Providers and both have Return Path Certified Status. Note that the IP addresses any Email Service Provider uses for delivering
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Since it’s not cost effective for real estate professionals to get Return Path Safe or Certified level directly by themselves, you need to send your email through companies who are Return Path Certified. As I’ve recommended many times before, you should be using an Email Service Provider for sending your email campaigns, and email reputation
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Return Path rates your mail server’s IP between 0 and 100, 0 being the worst, 100 the best. Presumably, individual email providers set their own minimum acceptable score for sending mail servers. If your reputation score is at or above that score your emails go directly into the inbox, automatically bypassing any other anti-spam measures
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The biggest tell-tale sign of a spammer is the huge quantity of their lists and huge lack of quality. Since spammers have huge databases they don’t care much (if at all) about how many dead email addresses their databases have. If they have 10 million emails in their database they don’t really care if 2
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