As with the read receipt, this is not a foolproof feature since it relies on the recipient’s consent to work, and most people will be unfamiliar with the feature. If you need to use the Recall Message feature you should swallow your pride and call your recipient, explaining to them what you’re trying to do.
Reply-To: Address: this option allows you to specify a different email address than your sending email address for people to send replies to. I can’t think of any reason you should use this feature with any of your communications. You don’t want to confuse your recipients by providing more than one email address for them to reach you at.
Reply To All – this can be used when more than one person is receiving an email. For instance, you might be a listing rep working with a buyer rep and the buyer rep sends you an email and CCs (IE carbon copies) the client and their lawyer. If you want to keep everyone in the loop with your reply use the Reply To All feature. This ensures everyone who received the message you got will also get your response to it.
Email Reputation – Email reputation is growing fast in popularity in the anti-spam technology world. In the past, spam blocker programs sought to judge whether an email was spam or not strictly by analyzing the email itself. These programs would especially look at the words used in the email for distinguishing spam email from non-commercial email. With the advent of opt-in commercial email these anti-spam programs face the difficult task of distinguishing ‘good’ commercial email (IE opt-in) from ‘bad’ commercial e-mail.
Strictly using email wording as the decisive factor for judging spam became less feasible since opt-in email uses many of the same commercial words and phrases as spam email. We’ve all encountered situations where our email software puts non-commercial email into our spam folders and puts spam email into our inboxes. Spammers are usually one step ahead of anti-spam technology in understanding how these blockers work and taking the necessary steps to ensure their emails fly beneath the radar and get into inboxes.
The email world eventually realized people are better judges of what spam is and isn’t than software will ever be. So there’s been a major shift by anti-spam technology toward taking feedback from email recipients and monitoring that feedback over time.
