ESPs will also automatically remove anyone from your list who makes spam complaints via the Mark As Spam button in their email software. If you’re not using an ESP you usually won’t know who is making spam complaints against you until it’s too late. ESPs will also provide you with reporting for each campaign sent
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An email sender’s reputation is built through time by the number of spam complaints they get from their recipients, their email open rates and click through rates and especially by the number of bad email addresses in their database. Opt-in lists are usually easy to differentiate from spam lists over time. Opt-in lists get relatively
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As with the read receipt, this is not a foolproof feature since it relies on the recipient’s consent to work, and most people will be unfamiliar with the feature. If you need to use the Recall Message feature you should swallow your pride and call your recipient, explaining to them what you’re trying to do.
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POP Email – an acronym for Post Office Protocol (POP), this is the type of email used by the email software installed on your computer (eg. Outlook) to send and retrieve e-mail from your internet or email provider’s mail server. Your mail server receives and then holds all of your incoming mail. When prompted, your
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It’s important you only add people who have opt-ed in to your database to prevent problems with your internet or email service provider as discussed earlier in this article series. It’s critical you honor opt-out requests (and do so within 10 days) as this is a legal requirement of doing email marketing within both the
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Mail Server – this is basically the ‘souped up’ computer in your office or at your brokerage’s hosting company which handles all the incoming and outgoing mail for all the people in your company. It’s sort of like having a receptionist with a PHD handling your email. Today’s mail servers have very sophisticated abilities to
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2) User Opens Email – this is where the recipient has voluntarily gone in and opened the email themselves. This is very important data to have! When you look at your campaign reporting for opened emails you can use this as a prospect funneling tool. Most people will only have opened the email once, but
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Also, some people have setup their email software to display text based messages only, especially if they’re using a Blackberry for receiving messages. So if you don’t send a text-based equivalent of your email along your email may come up as blank or get outright rejected by their PDA. Mailing lists and forums often insist
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For instance, your email or internet provider may want to see proof of opt-in if they get a spam complaint from a particular user that’s supposedly part of your double opt-in database. They will want you to send any emails you have proving this person opt-ed in with you with the header included. This allows
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A spam bot is one of the latest ways spammers get their emails delivered. When you get a spam bot virus your PC turns into a “zombie” PC wherein it will begin sending large quantities of spam email through your PC and internet connection, causing your PC to slow considerably. Even more dangerous are viruses
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