Timing – a major consideration with whether your emails are read and how well they’re digested depends on the time and day of the week you send them. You may have noticed you receive a lot of spam email over night (IE in the wee hours of the morning). I believe the reason spammers do
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You could also use the mail merge feature email service providers offer that allows you to insert each recipient’s first name into the subject line. That really tends to get people’s attention! Let’s say you had a 20% open rate but only a 0.5% click through rate. That would be a strong indication that your
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A/B Testing – one way you can test the effectiveness of your email campaigns is by using an A/B test. An A/B test is testing two almost identical emails and comparing results. You first send an email blast to a sizable group on your list (eg. half your list). You then take the same message,
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Another advantage of using an ESP is they’re much more tolerant of spam complaints than your email or internet service provider. The latter almost always have absolutely zero tolerance for spam complaints. If they get any spam complaints from your recipients, you risk getting your email account, website and internet access terminated immediately, especially if
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The biggest misconception about mass commercial email is all of it is spam. This certainly isn’t true. Spam basically means generic and irrelevant. When you have a permission based database of people who want your message your messages certainly aren’t generic or irrelevant. They welcome your message, and you won’t be viewed as a spammer,
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A $750 tax credit is also available for first-time buyers to assist with closing costs such as legal fees, land transfer taxes, disbursements, etc. The credit is based on $5000 for first time home buyers. A person is considered a first time buyer if neither they nor their spouse or common-law partner has owned or
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Another instance of where home prices have not declined much in recent years is areas where large amounts of property development was simply not possible. This can be true for either the US or Canada. Many areas (especially affluent or wealthy ones) in Toronto were built up mostly to capacity many years ago. So when
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Knowledge of home financing and long term trends in your farm area can go a long way toward helping your buyer clients feel more confident about buying a home with you and doing it now. The result: more signed buyer representation agreements.
Your value add is simply knowing about them and you can present them as if you’re paying for them. Of course, you can subsidize these offers and make them more compelling. For instance, if you knew of a local vendor offering 15% off, you could match their offer and offer your prospects 30% off these
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Live Chat – an increasingly popular feature I’ve been seeing on websites is live chat. This is often used by customer service departments, and you can use it too. Whenever you’re at your computer or available on your Blackberry you can have your chat window indicate that you are available and are ready to respond
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