Weekends are somewhat different because they’re most people are doing very different things than on weekdays.  You may want to avoid sending on weekends (especially during the summer) as many people are out of town then.  Perhaps avoid sending on Sunday morning because people may be attending religious services and will not look at their email that day until early afternoon.  That means your email will get lumped in with the spam sent overnight.  As with weekdays, between 8:00 PM and 10:00 PM can be a really good time to grab their attention on Saturday, Sunday or on holidays.

Mail Merge – one of the best ways of getting your emails noticed is by using the mail merge feature.  Mail merge is available with virtually any professional email service provider.  As with word processor software, mail merge allows you to have certain parts of your document populated with data from fields in your database.  For example, when sending out the same letter via snail mail to a number of prospects you would want to have each letter personalized so it had each person’s name and address at the top and then have their first name within the salutation.  Any fields from your database of prospects can be used anywhere in your email’s subject line or body.  For instance, your subject line could read “{First Name}, New Listings And Solds In Rosedale” and each recipient would see their name at the start of the subject line.  Dale Carnegie once said “Remember that a person’s name is to that person the sweetest and most important sound in any language”.  So remember that when using mail merge.

Mail merge also helps your emails get past spam vigilant mail servers and spam blockers and into inboxes.  Anti-spam technology has become rather sophisticated over time, and one of the ways junk mail is identified by mail servers is when too many emails are received from a single sender that all have exactly the same content.  The worst thing about mail servers identifying your email as spam is they will often block all your emails from then on.  Even worse, you will never get an email from a mail server telling you this is happening as you would if you sent an email to an address that didn’t exist.  So the more often you incorporate mail merge fields into both your subject line and email body, the greater the chance your email will reach the inbox of your recipients.