PIPEDA is a Canadian law relating to data privacy. It governs how private-sector organizations collect, use and disclose personal information in the course of commercial business. This law requires organizations to: – obtain consent when they collect, use or disclose their personal information – supply an individual with a product or a service even if
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Unsubscribe Compliance – a visible and operable unsubscribe mechanism must be present in all emails – opt-out requests must be honored within 10 days. Content Compliance – The email address you send from must be accurate and not a fake one (spammers often fake the email they’re sending from to avoid detection) – Relevant subject
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One way of reducing your spam complaints is by creating your own “mark as spam” option. Put a message at the very top and bottom of your email stating “Click here to mark this email as spam” or simply “mark as spam”. Within this message provide a link to your unsubscribe page. The person will
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Delivery Throttling – throttling is the practice of gradually sending out emails to a database rather than sending them all at once. The reason for doing this is many email providers will block a sender if too many emails are received from them in too short a period of time. This practice is only necessary
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Avoid Commercial Sounding Words – anti-spam technology usually looks at the words you use in your emails as a factor in determining whether or not to filter the email into the spam folder. So you should avoid using commercial sounding words whenever possible. Now this is somewhat difficult to consistently do and still get your
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- Is your message relevant and compelling? Keep your newsletter and listing updates focused on your farm neighborhood. – How frequently are you sending to your subscribers? Is it too much? Or too little? If you haven’t emailed to your list in some time, they may have forgotten they signed up to hear from you
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Some people setup a new email account specifically for a single purpose like this and then have all emails forwarded to their main account. In any case, consumer type email accounts such as these receive the most spam and so the email providers have the most safeguards in place to prevent spam. Now how do
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Vistaprint is a great provider. Vistaprint has a huge variety of marketing products to choose from – everything from business cards to pens to lawn signs to presentation folders. Best of all, you can use any of about 3000 different graphic designs they offer with any of these promo items. They allow you to really
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Trouble Viewing Email? – a wide diversity of email software is available today, and each has it’s own way of rendering an email for the recipient. Sometimes graphics will not appear properly on certain email clients (especially on PDAs). The graphics may be too large for the viewing area and get partially obscured. The screen
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Weekends are somewhat different because they’re most people are doing very different things than on weekdays. You may want to avoid sending on weekends (especially during the summer) as many people are out of town then. Perhaps avoid sending on Sunday morning because people may be attending religious services and will not look at their
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