Real Estate Information: What Top Achieving Real Estate Professionals Have On Their Websites Part 7

March 31, 2010

The trick is picking the right RSS feeds that have content relevant to people living in or interested in your farm area.  One stellar source of content is Outside.In.  According to their About Us page: “Outside.in is the leading hyperlocal content and advertising platform used by millions of consumers and thousands of local bloggers and publishers each month.  Outside.in monitors all the news, blogs, and discussions on the web and dynamically maps them to more than 50,000 neighborhoods in the US. You can find “What’s Happening. Where You Are. Right Now.” on Outside.in’s main site … Publishers can use Outside.in for Publishers to create customized and curated hyperlocal news sections, and bloggers can submit their sites for distribution in the Outside.in Network.”

Pop-Ups – most pop-up ads nowadays get suppressed by our web browser.  Since we don’t see them much anymore, they’re not as annoying as they once were.  One creative Mississauga sales rep’s site occasionally uses a pop up window to advertise the benefits of joining his mailing list.  It’s a way of building your mailing list that’s not overly obtrusive and very hard to ignore.

Frequently Asked Questions (FAQ) – When people can’t find the information they want quickly they’ll tend to move on to other real estate websites.  So having a FAQ on your website is a great way for your visitors to get quick answers to the many of their questions without searching all over your site.  With a FAQ you can group questions according to the type of prospect (eg. First Time Buyer, Investor) or subject area (eg. mortgages). One enterprising sales rep has an extensive FAQ section with questions many home buyers and seller have asked him such as:

“Could the US Sub-Prime Meltdown in the US come to Canada?”
“How long do you think it will take to sell my home?”
“What do I need to do to make my home more saleable and improve my sale price?”
“Should I buy a new builders home or a resale home?”
“Do I have to pay any commission when I purchase my home?”
“Should I get a home inspection?”

If you’re a real estate broker, there are a lot of questions you can put in your FAQ for encouraging new sales reps to join your team.  Some of the best questions I saw were:

Filed under: Realtor Websites - Best Practices,SEO For Realtor Websites

Tags: branding, closing, email inquiries, email newsletter, email prospects, email subject line, email training tips, prospect, prospecting, real estate website, real estate website templates, real estate websites