What Top Achieving Real Estate Professionals Have On Their Websites Part 6

March 30, 2010

Bargain Zones – one online neighborhood resource I found identified a particular section of a Toronto neighborhood (the Junction) as a zone where prices in this hot neighborhood are lower than normal.  They identified this area as “away from the subway and closer to a traffic-laden area” which is probably true of a lot of less expensive parts of hot neighborhoods.  Some people are dead set on living in certain neighborhoods, but can’t afford the average home in the area.  Are there particular streets or blocks in your farm neighborhood that have something about them which makes them slightly less desirable than others but also considerably less expensive than the average home?  If so, be sure to point these areas out.  This can be a great way of enticing people to sign up for your mailing list: your ability to track underpriced gems.

Bargain Hunter – some people are by nature bargain hunters when doing home searches, and this is particularly true of many investors who are trying to maximize ROI on their investments.  One creative Mississauga sales rep has a section geared towards these people.  It features detailed information on buying Power Of Sales (Ontario’s terminology for foreclosure), Bank Sales and Tax Sales.  The pages on these types of properties frequently ask people to sign up for his mailing list to receive updates on new listings.  One thing I noticed with top achieving reps is they ask people to sign up for their mailing list in many areas of your website.  The more you ask, the more likely they’ll sign up.

Hot Spots – having a neighborhood directory of shops is helpful, but having picks of the areas hot spots is even better.  When people know what the best spots in an area are before moving there they can visit them themselves and see if these are the kinds of places they’d want to hang out with with friends and family.  If they aren’t, this might be a decisive factor for them in looking at other neighborhoods.

RSS Feeds – many real estate professionals don’t make the time to regularly update their websites, or don’t have the wherewithal to do it.  That’s ok.  There are plenty of regularly updated news and information sources relevant to your city and farm neighborhood that you can have fed in directly into your website automatically.  Think of your website as being a newspaper and an RSS Feed like the Associated Press or Reuters.

Filed under: Realtor Websites - Best Practices,SEO For Realtor Websites

Tags: branding, closing, email inquiries, email newsletter, email prospects, email subject line, email training tips, prospect, prospecting, real estate website, real estate website templates, real estate websites