What Top Achieving Real Estate Professionals Have On Their Websites Part 1

March 23, 2010

With real estate websites content is king.  Having lots of great content goes a long way to demonstrating your expertise and professionalism to prospective buyers and seller.  The more information your site has, and the more focused it is on your farm neighborhood, the more capable you look.  The more capable you look, the more sign ups you’ll get for your mailing list, and that’s really the whole purpose of your website.  But if you just have generic, widely found content like most real estate websites have, not only will your website not get high search engine ranking for your area but people will be unlikely to sign up for your mailing list.

The sky’s the limit with what you can put on your site, so I thought I’d take a look around on the web and see what today’s top real estate professionals are putting on their site content-wise.  Some of what I found is conventional but more in-depth (and therefore useful) than what most real estate sites contain.  Some content I found was very creative and sure to be useful in getting more sign ups for mailing lists.  So this article series explores what I found today’s top achieving real estate professionals are putting on their websites.

Public Transit Info – A big factor for many people these days is how accessible a given area is transportation wise, especially regarding how close their how is to work.  A neighborhood-focused Toronto real estate professional has detailed information on the public transportation available in the area.  He has given the name and number for each of the streetcars operating in the neighborhood, where they go, and how often they run.  He also notes which subway stops the buses and streetcars connect with.  He provides links to Toronto’s main public transportation companies so people can get more detailed information such as schedules and start/stop times.  He even provides a link to cycling routes in the area.  Cycling, bus, streetcar or subway routes would be valuable to anyone who doesn’t have a car and commutes to work.

Some areas now have rent-by-the-hour cars available, so if your area has them, it’s a good idea to let people know about the companies offering them, how to sign up, and the spots the cars are available.  These cars can be a great alternative to taxi cabs when you need to get somewhere fast or need a car for some reason for only a few hours (eg. buying new furniture).

Filed under: Realtor Websites - Best Practices,SEO For Realtor Websites

Tags: branding, closing, email inquiries, email newsletter, email prospects, email subject line, email training tips, prospect, prospecting, real estate website, real estate website templates, real estate websites