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How To Use Social Networking For Your Real Estate Business Part 1

Published on February 12, 2010 by in Networking Tips

Social networking is certainly one of the big buzz words on the internet today.  The stats prove its popularity: according to Alexa.com Facebook is now the #2 most visited site in the world, Twitter #12, MySpace #18, LinkedIn #29.  Social networking is definitely not a fad – it’s definitely here to stay – but you

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Real Estate Brokerages Start Using Network Marketing Principles Part 4

Further, to ward off the fear of fines, it could be stipulated that sponsoring a new rep makes the sponsor partially (if not wholly) liable for any fines the office incurs stemming from the reps they recruited.  This will deter them from trying to sign up anybody and everybody.  The end result: fewer new reps

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Real Estate Brokerages Start Using Network Marketing Principles Part 3

“They fill in the gaps between closings and provide you with abundant cash flow streams heretofore unavailable in real estate and you become totally recession proof as a result.  The broker of your office benefits also because everyone in the entire system in North America has a vested interest in the growth of his or

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Real Estate Brokerages Start Using Network Marketing Principles Part 2

Today, people are picking up on the idea of pre-selling.  That is, enticing people’s interest in your product/service before trying to sell them on it.  How is that done?  By demonstrating your unbiased expertise in the product/service’s field.  As I’ve mentioned over and over in my blog, expertise in their profession is also the most

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Real Estate Brokerages Start Using Network Marketing Principles Part 1

Most people think ‘Amway’ or ‘pyramid scheme’ when they hear about network marketing or multi level marketing or direct selling.  Yet with the advent of the internet, the way direct selling is done in these businesses is fundamentally changing, adding more credibility to the entire industry.  Consequently, businesses with traditional, hierarchical structures are starting to

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Great Times For Innovators; Tough Times For Traditionalists Part 6

Published on February 5, 2010 by in Marketing Tips

So if your website is rich in information on your farm area, it’s highly likely they will find your website in search engines.  So if your website is rich with information on the area they’re interested in, they’ll naturally be interested in contacting you on real estate in the area.  What a great position to

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Great Times For Innovators; Tough Times For Traditionalists Part 5

Published on February 4, 2010 by in Marketing Tips

When publishers and authors asked Bezos why Amazon would publish negative reviews, he defended the practice by claiming that Amazon was “taking a different approach…we want to make every book available – the good, the bad, and the ugly…to let truth loose”. Amazon was one of the very biggest dot com success stories during the

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Great Times For Innovators; Tough Times For Traditionalists Part 4

Published on February 3, 2010 by in Marketing Tips

Media has been defined as “channels of communication that serve many diverse functions, such as offering a variety of entertainment with either mass or specialized appeal, communicating news and information, or displaying advertising messages.”  So we can think of media in a larger sense as anything that controls information dissemination.  Media is a mediator of

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Great Times For Innovators; Tough Times For Traditionalists Part 3

Published on February 2, 2010 by in Marketing Tips

The common thread of these three movements is this: consumer empowerment.  Nowadays, people have a high degree of control of who they get information from and what information they get.  Consumers also highly control where they want it delivered to, how they want it delivered, and when they want it delivered.  So if traditional media

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Great Times For Innovators; Tough Times For Traditionalists Part 2

Published on February 1, 2010 by in Marketing Tips

Just take a walk into a place like Toronto’s World’s Biggest Bookstore and you’ll find literally hundreds of different magazines of every conceivable variety.  Most are highly focused on specific types of knowledge. The internet has quickened the movement towards content specialization.  It’s astounding how much information you can find on the internet using Google

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