So if your website is rich in information on your farm area, it’s highly likely they will find your website in search engines. So if your website is rich with information on the area they’re interested in, they’ll naturally be interested in contacting you on real estate in the area. What a great position to get a listing appointment from these people!
2) Varied Means Of Receiving Content – if you’re a hard-line traditionalist, you’ll be reaching your market strictly through traditional means such as print advertising and referrals. Consequently, you’ll be missing out on a lot of prospects because you’re not delivering real estate content to them in the way they want to receive it. So you should at the very least be developing an email database of prospects because many people will want to get your information by email only. You should also be developing a social media presence as many prospects will be available to you here.
3) Increasing Interactivity – most traditional forms of advertising allow no interactivity with your target prospects. When you post an ad in a newspaper or send out fliers, your ability to know how your prospects are responding to this information is very limited beyond how much your phone rings. So you can’t really gauge the effectiveness of such advertising.
Your real estate website and your social networking activities are prime ways you can increase your interactivity level with your prospects and know how your information is being received. What Molls says about the high expense of getting good writers simply isn’t true. When people feel strongly about something and write about it on the internet, they can often express themselves very well. It might not be letter perfect writing with correct punctuation, but this doesn’t really matter to most.
Your website and blog can be a prime venue for people to express their opinions on local matters if your website is designed to cater to local matters (IE your farm neighborhood). What better way of building your website’s content than by having local residents expressing their views on various matters?
Learn more about effectively using technology for building your real estate business by taking any of my continuing education credit courses.
