REM Magazine is a print based newspaper focusing on the Canadian Real Estate Business. An article in their latest issue by its publisher Heino Molls spoke of the troubles traditional media such as his paper are having these days. Some of the woes Molls talks about out are: - “General newspaper readership is down” -
(More)…
It’s said that more business is done on the golf course than in the board room, so why can’t the same be true for breakfast, lunch or dinner meetings? Breakfast meetings would be particularly good for executives as they’re often known as early risers. Now things can get even more interesting and fruitful for real
(More)…
Referral groups can also help brokers and brokerage owners. Let’s say there are 8 neighborhoods in your region and you have at least one person in your office regularly working and living in each of those neighborhoods. You could assign the most capable people in your office to start their own referral group in their
(More)…
The worst thing you can do is have 2-3 meetings and give up because you haven’t gotten any referrals yet. Remember, you’re not spending any money here, so don’t expect overnight results. Rather, stick at it and change things about the group if you’re not getting the results you want soon enough. If people are
(More)…
Let’s talk about some of the cons of referral groups. First, there is sometimes a kind of pressure to refer business to people in the group. It’s kind of like the pressure some people get from family. For instance, you might be expected to give your business to cousin Jim because he’s a carpenter, but
(More)…
BNI started the concept of the referral group and many copy-cat groups have started as well. (Your area may have some right now. The Toronto area has plenty). Each week a BNI chapter meets at the same location and time, usually either for breakfast or lunch at a local establishment. People tend to live near
(More)…
It seems everyone is after our money these days. Of course, we have a finite amount of money (well, most of us anyway), and so we’re very careful about what we spend on our real estate business. We’re especially careful in slower times like the winter where relatively little money is coming in with our
(More)…
These are the people you want to follow up with via a personal email or via telephone. If you find some of your prospects are consistently clicking on links to your emails advertising current listings, you can be pretty sure these people are close to or are actively seeking to buy or sell their home.
These relationships are based on a deal the ESP makes with them. The ESP will say to the ISP, “all of our customers have opt-in, permission based lists, so their emails to these lists are not spam. Therefore, please allow all of the emails sent from us to go directly into your clients’ email accounts,
(More)…
An interesting report recently came out on spam and fits well with email church doctrine. The European Network and Information Security Agency (ENISA) released its new spam report which looks at spam budgets, impact of spam and spam management. The survey targeted email service providers of different types and sizes, and received replies from 100
(More)…
 |
 |
 |
 |
 |
|
