Professional Real Estate Investors: A Buyer Rep’s Dream Part 6
December 22, 2009
Even if it’s a hot real estate market, there’s still a chance to get Assigners these properties. If you can put together a group of investors to collectively buy 10 or more units through you, chances are the developer will allow these units to be assigned once they are built and ready to move into. Imagine making 10 sales in a single day!
Another key thing to understand about professional investors is because they buy based on facts and not emotion, they do not necessarily need to be local to you and even visit the property or model unit. If your properties meet their investing criteria and they trust you then they will usually buy, even if they live in a foreign country. An associate of mine has an email database from a major US real estate investing club. The database contains email addresses of about 38,000 current real estate investors across the US. Imagine the possibilities!
2) The Holders: holders essentially buy a property and hold on to it for a long time – usually years. Holders are by far the most common types of real estate investors because it’s the safest of these three investing strategies. It’s a slow but steady growth strategy. Holders buy a property at or near market value in a real estate market that’s appreciating. The smartest ones buy in a flat or down market just before it recovers and starts growing again.
Separating the speculators from the professionals is important with Holders too. Typically, the speculators are the ones who buy based on emotion and hype. They are the ones buying up properties (or at least talking about buying up properties) when the newspapers are screaming about the market being hot.
The professional investors do exactly the opposite. They typically buy properties when the market is cold and prices are at a temporary low point. So now is a GREAT time to be finding these investors since most North American real estate markets have cooled off big time! The trick to selling to Holders is demonstrating to them where your farm area’s market is at and where it’s going. Many investor networking groups will allow you to present at them for 10-15 minutes on this topic. If you can prove to them the market is in a slump but will soon recover, and can show them evidence of the factors driving growth, you will have hordes of interested investors interested in your area’s listings.
Filed under: Inspiration,Marketing Tips,Realtor Websites - Best Practices,SEO For Realtor Websites
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