Archives – December, 2009
Inspecting Listings
As part of your regular neighborhood walks, you’ll be among the first to see brand new listings. The advantages are obvious. When home owners see how quickly you realized they listed their home and wanted to inspect it, they’ll recognize your conscientiousness. You’ll probably be the first buyer rep coming by, so they’ll be more than happy to show you it. You’ll also be one of the first people that comes to mind if the listing expires. So be sure to find out what date the home was listed and mark down in your contact management software when it expires so it can remind you. (more…)
December 31, 2009
Handing Out Fliers
Hiring someone to hand out fliers in your neighborhood has a lot of drawbacks. First, you have to pay the delivery people, sometimes quite a lot of money if your farm area is large. Second, you pay not be able to control the types of people who are handing out your flier. We all know that your personal branding is of the utmost importance. Are these people dropping off the fliers representing you well? Do they have a pleasant appearance and demeanor? Are they walking across people’s lawns and through gardens to save time? If they are, some of the people in the area will notice it and get very ticked off, and it will reflect very badly on you.
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December 30, 2009
Maybe it’s the New Year’s Eve parties and the flowing champagne (or maybe the headache the morning after) that gets us thinking about the grand things we’re going to do differently this year. The most popular ones are obviously losing weight and making more money. Well, I have a great way for real estate professionals to do both, and you won’t even have to join a gym to do it. You’ll enjoy yourself doing this, make more money, and get lots of enjoyable exercise year-round – and not forget about your resolutions by the end of January. (more…)
December 29, 2009
For these first 6 categories you could ask the sender to email you at specific email addresses. For instance, you could have all current sellers email you at sellers@your-email-domain.com and all current buyers mail you at buyers@your-email-domain.com. For future buyers and sellers you could have them email their request to get added to your database at opt-in@your-email-domain.com and have your assistant CCed with the understanding they add this person to your mailing list ASAP. If there’s a mechanism on your website for opting in to your mailing list, tell the person where to find it and give them a link. Having a system like this also keeps your inbox and overall email account neat and organized.
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December 28, 2009
What if a listing prospect was contacting you and they saw this message? If I were them, I’d be thinking, “this person surely can take a few minutes every 2 days to return voice mails or emails while on vacation. This is bad service, and I don’t like their attitude. I’m not going to consider working with them any longer”.
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December 25, 2009
Technology is amazing for boosting your real estate business, but it can work against you if you’re careless. Many real estate professionals nowadays are using auto responders with their email accounts. When your email account receives an incoming email, a reply with a standard message is automatically and immediately sent to the sender. The purpose is letting people know what to expect from us. If we’re available, we want to let them know when and how we’ll respond to them. If we’re unavailable, we let them know until when we’ll be unavailable and let them know what they can do in the meantime (eg. contact our assistant, visit our website). But just as your responses to clients who call you is never cookie cutter, you should try and make your automatic email responses do the same. You could actually be losing business by not having a proper system in place, especially when you’re away for long periods of time (even a week). So here are some ideas for using auto-responders so you’re responding to people in a timely and appropriate manner.
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December 24, 2009
When a real estate market is hot, many of the professional investors will slow or stop their buying, but the speculators will be eating up the hype and frenzy and be actively looking to buy. So during hot market times you want to be going to as many inexpensive investor networking events as possible to meet these speculators. Many of these events have a time period allotted for attendees to present their opportunities in front of the group. These events often have 30-40 investors in the room and very few real estate professionals, so this can be a prime opportunity to make some sales. (more…)
December 23, 2009
Even if it’s a hot real estate market, there’s still a chance to get Assigners these properties. If you can put together a group of investors to collectively buy 10 or more units through you, chances are the developer will allow these units to be assigned once they are built and ready to move into. Imagine making 10 sales in a single day!
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December 22, 2009
An investor who understands this opportunity and pays the assigner the $5,000 for the contract would have an instant $15,000 equity in the property if the market value of $200,000 is correct. If the assigner has difficulty in selling the contract, and the deadline for assigning is looming, they could lower their assignment fee, making the case for how an investor could get $18,000 in instant equity for a mere $2000. That’s a pretty tough proposition to turn down! (more…)
December 21, 2009
If they don’t like the home or can’t meet one of the contract stipulations like a down payment, they walk away from the home. If they buy the house, they will do so at a price set in the original contract. The buyer will assume the mortgage and will also get their rental payments put towards equity in the property. If they walk away, they lose all their monthly payments, just as any renter would do.
With lease-to-own situations, everyone wins. The home buyer wins because they get the home they want. The investor wins because they have an investment with a guaranteed rate of return. You get the commission you probably would have otherwise lost. (more…)
December 18, 2009
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