When you send an email to your prospects, the reporting will tell you the following for each recipient: - if they opened the email or not - how many times they opened the email - the dates and times they opened the email for each time they opened it - if they clicked any links
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Most real estate professionals spend inordinate amounts of time identifying themselves to prospects, but relatively very little (if any) time identifying prospects to themselves. In other words, most reps spend lots of time making it clear to whichever market(s) they service that they are a real estate professional in the area. So we’re talking about
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Use Video In Your Webinars Don’t assume that everyone who is interested in your farm neighborhoods knows much (if anything) about what these areas are like. This is especially true for foreign investors. Make your neighborhood come alive and be more real to them than a bunch of brochures and numbers by doing a video
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For instance, you might ask a poll question: “Do any of you currently live in this neighborhood?”, that neighborhood being one of your farm neighborhoods. For anyone that answers ‘Yes’ to the question, ask them to make some comments about why they live in the neighborhood and what they like and don’t like about it.
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Take Other People’s Webinars One of the best ways to improve your webinars is by taking other people’s webinars. You’ll see them doing
Make Them Pay A Deposit It’s really frustrating when you get a large number of registrations for your webinar, but only a fraction of the registrants show up. One way of making them show up is by having them put their money where their mouth is. Have your attendees
Webinars are fast becoming one of the most cost effective, powerful ways of promoting your business and developing relationships with prospects. You can tap into a far wider audience geographically speaking by having webinars than by having in-person seminars. Webinars are also a great way of building your prospect email database. Here are some ways
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The walls of regulation in Canadian real estate are bound to keep tumbling down, so it’s no good complaining about it. Our response to competitors charging less for their services shouldn’t necessarily be doing the same. If your business’ calling card is low commission rates, you’ll attract people who are fixated on price, not on
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The online discussion of this matter amongst real estate professionals and the public has been very heated and predictably polarized. Most of the public who commented think the changes were overdue, chastising real estate professionals as being overpaid and underworked and not bringing much (if any) value to the table for their buyers or sellers.
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Several years ago, a Toronto real estate professional named Stephen Moranis (son of Toronto area real estate legend Sadie Moranis) teamed up with Lawrence Dale (a real estate lawyer) to try a new approach to selling real estate in Canada. They realized the Toronto area’s extremely hot real estate market (which enjoyed an unprecedented 8
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