Are You A “No” Sayer At Heart?, Part 3

November 24, 2009

As I got to know Paul, I could see he was always looking for new people at the event to introduce the products he sold to.  So Paul may have invited Maria to his home simply to try selling his health products to her, having no romantic intentions whatsoever!  After all, I wound up buying some of his health products, and I wasn’t attracted to him either!  And it wasn’t so much he was living testimony that his product brought results in improving health.  He was living proof with the before and after pictures he showed people.  I bought in because I want to improve my health in certain ways, and he demonstrated to me it was very likely his product line would help me.  He sealed the deal with me since his company offers a 100% no questions asked money back guarantee.  I have nothing to lose and everything to gain by at least trying this product.

I think there are many, many, many real estate professionals who are just like Maria.  Perhaps even MOST of them who have been in the business a long time are like Maria.  Their attitude to the internet is just like their attitude to anything new: they usually regard anything new in their lives with a large, unhealthy dose of skepticism that is superficial and paralyzing.  They are the consummate tire kickers who seldom stop kicking and start acting.

With the internet now having become such a massive force in sales and marketing, I make the following prediction: within 5 years, a high percentage (95%+) of new real estate professionals entering the business anew will simply not be able to compete and will fail within 2 years of starting their business if they do not have an e-commerce based real estate business. This may be true even now: currently it’s estimated about 80% of new real estate professionals fail and leave the business within the first two years.

Most real estate professionals who were in the business prior to the internet and who haven’t adopted it much into their business are primarily making money through past clients and referrals.  They subscribe (whether they know it or not) to the common corporate sales mantra: “It’s X number of times easier to get business from your existing clients than getting new ones”.  This is a FALSEHOOD, and here’s why.

Filed under: Inspiration,SEO For Realtor Websites

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