Get More Listings With Your Online Crystal Ball: Your Email Database, Part 1

November 13, 2009

Most real estate professionals spend inordinate amounts of time identifying themselves to prospects, but relatively very little (if any) time identifying prospects to themselves.  In other words, most reps spend lots of time making it clear to whichever market(s) they service that they are a real estate professional in the area.  So we’re talking about traditional forms of marketing: direct mail pieces, ads in various publications, maybe a promo product or two, and so on.  We do this (of course) hoping when people in our target market are ready to buy or sell a home they’ll remember us and contact us.  But do they ever remember us unless we have spent a great deal of money advertising over a long period of time?

Let’s face it: all we really want to know is which people in our target markets are buying or selling a house and when.  If we could know this info, we would know what people to go after.  If we can find the prospects, we probably wouldn’t need to spend a dime promoting ourselves ever again.

So how can we know what people in our target markets are doing at any given time?  Here’s how to tell.  If you have an email database of prospects from your local area, you have a great means of knowing what your prospects are thinking and which ones will be listing their home soon.  If you know how to look at your email database, it will be your crystal ball for getting new listings.  This article series will help you understand how to read your email prospects intentions and how to know what they’ll likely do next and when.

I’m going to assume you already have a substantial number of prospects in your email database.  If you don’t, stop reading this article and go read the many articles in my blog showing how to build your email prospect database first.  It doesn’t matter if you have 20 email prospects, or 100, or 500 in your database.  These methods I’m going to teach you will work, regardless of your current database size.  However, it’s always good to keep your database growing, so you should read these articles nonetheless.

For knowing how your ads have been received by your prospects and how they respond to them, no other advertising medium can touch email.

Filed under: Attracting Buyers/Sellers With Email,Marketing Tips,Networking Tips,Using Email For Attracting Buyers/Sellers

Tags: A/B test, branding, click, Constant Contact, email inquiries, email newsletter, email prospects, Email Service Provider, email subject line, email training tips, ESP, Mail Chimp, marketing, open, prospect, prospecting, qualifying, real estate course, real estate education, real estate educators, real estate email newsletter, real estate internet marketing, real estate internet marketing tips, real estate internet training, real estate seminar, real estate seminars, real estate training, realtor education, realtor training, reporting, spam, tracking, webinar