Gabrielle Jeans’s Weblog

One aspect I mentioned of viral marketing is the Stickiness Factor.  That is, how memorable a message is.  Your efforts to promote yourself as the local real estate maven will be much more sticky if you promote yourself as that and only that: a local real estate expert in one or a small number of local neighborhoods.  That is far more memorable than a competitor who claims to service a wide geographic area.  This is a key ingredient in Alan Domb’s success: specializing only in luxury condos in Philadelphia.

Becoming A Salesperson

Even if you aren’t a “charismatic persuader” right now, as you become a maven and grow in your expertise as a real estate professional and an expert in your local real estate market, your self confidence will grow as well.

Another hallmark of a great salesperson is great negotiating skills.  This is something you can learn and acquire by taking my course Power Negotiating.

So I hope you can now see that the things top producers do aren’t all that different from you.  They have made the little changes I’ve examined in this article series that have made a big difference for their business.   You can make them too!

The whole message of the Tipping Point can perhaps be best encapsulated in two ways.  Both come from when I once saw Donald Trump speak.  One of the things he said then he also mentioned in one of his articles, and it’s worth quoting:

“There was a hugely successful real estate developer that I admired very much, who went into a decline. We saw each other at a party, and I asked him what caused this to happen. He said “Donald, I lost my momentum, and I couldn’t get it back.” When this guy fell, he fell hard. I learned a great lesson from him that night. Since then, I have devoted a lot of time to studying and applying the power of momentum to my own life and business. I don’t ever want that to lose my momentum.”

When Trump spoke about another associate and asked him how he got so successful, the man said, “The harder I worked, the luckier I got”.

One of the best ways of getting momentum with your real estate business is learning how to use the internet and technology for your business.  Right now the internet is a pillar of how real estate is bought and sold and will continue to shape the business in the coming years.  You can get a wealth of information on becoming an internet empowered real estate professional by taking any of my many continuing education courses.  All of these courses have been approved by the Registrar, REBBA 2002 for continuing education credits.