In any case, it’s just not that memorable a flier. It wouldn’t get any more memorable if I received the same flier year after year for the next 25 years. I suspect Maria might have been doing promotion not much different than this for the past 25 years! I’ve always liked one of the Alcoholics Anonymous credos: “the definition is insanity is doing the same thing over and over and expecting different results”. (more…)
Leave a Comment November 30, 2009
Just imagine having the ear of 282,534 people who at least respected your knowledge if not trusted you and would readily refer you to others. That number of people reminds me of when I attended the Molson Canadian Rocks for Toronto concert back in 2003, often remembered as “SARS-stock”. It was headlined by the Rolling Stones and featured a dazzling array of Canadian and international talent. It’s estimated 450,000-500,000 people attended that concert. One thing I remember being in the middle of that crowd is that from horizon to horizon, you could see nothing but people. In fact, there were so many people that you couldn’t even tell there were even nearly that many people there. (more…)
1 Comment November 27, 2009
Now let’s take a look at a real estate professional who knows it’s more valuable to get new business than to rely only on past business. Let’s call her Susan. (more…)
Leave a Comment November 26, 2009
If you’ve ever studied economics as I have, you may have heard of a principle called the Law Of Diminishing Returns. (more…)
Leave a Comment November 25, 2009
As I got to know Paul, I could see he was always looking for new people at the event to introduce the products he sold to. So Paul may have invited Maria to his home simply to try selling his health products to her, having no romantic intentions whatsoever! After all, I wound up buying some of his health products, and I wasn’t attracted to him either! And it wasn’t so much he was living testimony that his product brought results in improving health. He was living proof with the before and after pictures he showed people. I bought in because I want to improve my health in certain ways, and he demonstrated to me it was very likely his product line would help me. He sealed the deal with me since his company offers a 100% no questions asked money back guarantee. I have nothing to lose and everything to gain by at least trying this product.
(more…)
Leave a Comment November 24, 2009
When Paul left the stage, he sat near me. Him and I soon partnered up together to do a learning exercise as part of this event. Paul soon referred me to a woman he was sitting with (Maria), telling me she was a real estate professional. She gave Paul about 6 of her fliers and he passed them to me. The fliers were a very conventional calendar flier for 2010. I guess she thought I was supposed to hand out the other 5 fliers to people I know. (more…)
Leave a Comment November 23, 2009
The biggest mystery to real estate professionals who aren’t top producers is simply this: why am *I* not a top producer? Of course, theories abound (both from reps and real estate brokers) about why so few real estate professionals make truly great incomes. I contend that the reason for it is simply this: marginal or average producers say “no” in life far more than they say “yes”. Top producers say “yes” far more in life than they say “no”. (more…)
Leave a Comment November 20, 2009
Keep in mind that the more personal the contact a prospect makes with you, the more they move up in the rating system. The more personal the contact they have with you, the more chance you have for developing a relationship with them.
A person who is in the very early stages of home selling/buying will exhibit distinctive behavior in how they engage your emails, and it will be different than people who are closer to buying. (more…)
Leave a Comment November 19, 2009
Ideally, when you had people sign up for your mailing list, you let them indicate a few things about themselves such as when they’re planning to buy or sell, if they’re currently renting, if this is their first home, and so forth. This makes it much easier to rate each prospect accordingly so you know how to market to each one properly. (more…)
Leave a Comment November 18, 2009
A prospect is considered the least valuable if they’re on your mailing list but have never opened any of your emails. If you find many of your prospects are staying at this rating for more than a few emails, it could be due to any of the following: (more…)
Leave a Comment November 17, 2009
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