Work On Your Real Estate Business, Not In It Part 5

October 16, 2009

A rep who works on their business recognize the more expensive education courses are usually priced that way because of their quality, not because the teacher is greedy, and recognize that such courses can utterly transform their business.  They recognize there is always something new to learn about the real estate business and sales in general, no matter how long they’ve been in the business or how much they learn.  If they have only a single ‘Aha!’ moment during any course they take or book they read or listen to, then it was worthwhile for them.

A rep who works in their business cautiously guards their purse strings, waiting for sufficient business to come in before hiring people to help with their business.  A top producer knows even if you only could afford to hire someone for 5 hours of work per week you can hire a virtual assistant for these tasks.  This rep could then spend 5 hours more per week on sales prospecting tasks.

A rep who works in their business tends to ‘obstacalize’.  That is, they tend to focus on obstacles: what’s bad about the real estate business, the market, the competition, the economy, etc.  Their core belief eventually tends toward the mantra “I can’t”, whether they realize it or not.  In doing so they build up many psychological walls around them that are real only because they believe them to be real.  At best, the result is they usually go about their business in a haphazard and offhand way.  At worst, they build up some many barriers that they convince themselves they’re insurmountable, giving themselves an excuse for why they gave up rather than taking responsibility for it.

A rep who works on their business tends to continually see the world in terms of possibilities, not obstacles, no matter what the situation.  Their core belief is “I can”.  They know from experience that the phrase “where there’s a will, there’s a way” (however clichéd sounding) is one of the fundamentals of why they succeed. They recognize so much of what’s found in mainstream media about the economy is overblown pessimism and is too general and abstract to really have a big impact on their business.  A rep who works on their business always succeeds, regardless of the perceived or real state of the economy or the real estate market.

Filed under: Inspiration,Marketing Tips,Networking Tips

Tags: administration, branding, marketing, prospect, prospecting, real estate course, real estate education, real estate educators, time management