The researchers then made a startling discovery. Once 100 monkeys on this one island had learned this behavior, suddenly the monkeys on other nearby islands started washing their sweet potatoes before eating them … even though they had never had any physical contact with the monkeys on the island of Koshima!
The conclusion is (more…)
Leave a Comment October 30, 2009
Here’s an example of how one the most successful real estate professionals in the US cultivates weak ties. (more…)
Leave a Comment October 29, 2009
As you learn more about a prospect, try finding out other future dates they recognize as important or worth celebrating. Find out if there are any bar/bat mitzvah dates coming up for their children. Is their son/daughter starting university or college soon? Send them a good luck note.
Each time you use an opportunity to contact these prospects to recognize any milestones or occasions important to them, you re-open the door for learning more about them. The more you try to learn about them and show an interest in them (not you), the more likely they’ll let confide in you about any future plans they have for buying or selling their home. This moves them up the relationship ladder, even if you don’t reach the next rung in the ladder. (more…)
Leave a Comment October 28, 2009
Now these traits (connector, maven, salesperson) probably sound very much like the top producers you know. But don’t fret if you don’t see all of these personal traits well developed in yourself. There are things you can do for emulating these three traits within your business processes, even if you don’t possess them yourself to any great degree. Over time, the more your business model and systems adopt these traits, the more you’ll automatically acquire them yourself. (more…)
Leave a Comment October 27, 2009
In this article I’ll illustrate how someone who was a connector and a salesperson was instrumental in causing a global epidemic. (more…)
Leave a Comment October 26, 2009
Gladwell states there are three primary factors in how the spread of information or other phenomena becomes epidemic. I’ll focus only on the first factor (the other two are the Stickiness Factor and the Power Of Context): (more…)
Leave a Comment October 23, 2009
Average producing real estate professionals typically think there are big differences between who they are and how they run their business and who a top producer is and how they run their business. In reality, the differences are usually not that great at all. Top producers usually only do a few things differently than average producers, but get much greater results. Consequently, the little things these top producers do must be of great importance to yield so much greater results.
Isn’t it encouraging knowing top producers aren’t geniuses or born great at sales? You can achieve the same success as top producers just by changing your business in a few ways. This article series explores these ways and why things work this way. (more…)
Leave a Comment October 22, 2009
With Google Adwords, you need to be discriminating on which keywords you choose because the more popular keywords will have lots of your competitors using them, and since the highest bidder per click gets the highest positioning, it can be fairly expensive per click to get good positioning. But the Local Business Centre is currently free and there is no limit to the number of keyword searches you can be found under. So you definitely want to brainstorm on what keywords to use. (more…)
Leave a Comment October 21, 2009
Google is the world’s most popular search engine, enjoying about 70% market share amongst internet search engines. Considering about 80-90% of people search for homes using the internet, it’s critical your website and listings get ranked highly in Google. Most real estate professionals find getting this high ranking daunting: they think SEO is too expensive and time consuming. One of Google’s new sites makes SEO easy. It’s called the Google Local Business Centre. It can immediately put you at the top of Google rankings for your local area with little time and effort, drawing both buyers and sellers to you. Best of all, it’s free! This article is a primer on how to make Google Local Business Centre work for you and get a lot more prospects finding your listings. (more…)
1 Comment October 20, 2009
Let’s put things in perspective by considering some numbers and looking at how someone who works on their business spends the hours of each work week, and contrast that with someone working in their business. (more…)
Leave a Comment October 19, 2009
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