Fine Tuning Your Real Estate Webinars Part 1

September 2, 2009

Many of us in real estate have been doing in-person teaching seminars to prospects and clients for years, so when the internet came along, webinars (IE web based seminars) were bound to start happening.  They’re happening today and becoming one of the best ways of delivering the best of both the online and offline worlds for prospecting and educating.  They’re a tremendous way of making a great first impression: webinars are personable because people hear your voice so you can clearly convey your insight and passion for real estate, yet they’ll clearly recognize your internet and technology expertise with your presentation.  Here are some of the basic and finer points for hosting webinars that get results.

How Webinars Work

Webinars occur with a live teacher at a specific date and time.  Your prospects find your registration page on your website or are sent an invitation via email informing them of the webinar’s topic, key points to be covered, the webinar’s length and the date and time.  They must register online for the webinar.

Once they do that, they receive a confirmation email with instructions on how to attend the webinar.  In the email is a link whereby they can login to the webinar with a login ID and password provided to them a few minutes before it starts.

Most webinars are done via PowerPoint presentation which the webinar presenter controls: whatever the presenter sees and does on their screen is delivered to the webinar attendees.  The presenter speaks and can be heard by all the attendees as they move through the slideshow.  Some webinar providers deliver the presenter’s voice through the internet or allow dialing into the webinar and listening in over the phone.  Many webinars allow interactivity such as allowing attendees to ask questions or makes comments via text or via voice, live audience polls, or even allowing hosts to temporarily transfer control of what’s shown on screen to a specific attendee.  Webinars can often be easily recorded and posted on your site for future reference.

You may already be realizing the advantages of webinars over in-person seminars.  The great thing about webinars is they allow you to retain the personability of in-person seminars while making it more convenient for your attendees to attend, increasing the chances they will attend.  Attendees don’t have to travel anywhere or pay for parking and lunch, nor do you.  That’s a major advantage during the winter months in places like Toronto where snow storms cause many in-person seminars to get postponed or cancelled.

If you’re teaching classes and not just marketing your real estate business, with webinars you needn’t restrict your classes to people within a reasonable driving distance.  You can market your courses to anyone in the world.  With webinars, you’ll no longer be paying the often high expense of renting classrooms at hotels which can heavily erode your profits.  You can have an unlimited number of webinars for $40-$100 a month, depending on the provider you use.

Filed under: Attracting Buyers/Sellers With Email,Marketing Tips,Networking Tips,Using Email For Attracting Buyers/Sellers

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