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Using Email Auto Responders For Converting More Prospects Part 2

More and more vacation resorts and foreign countries are internet ready, so in many cases you’ll be able to receive emails on your Blackberry.  At any rate, even if you’re vacationing at an exotic locale, a telephone is seldom very far away.  Are you that precious that you can’t take 5 minutes to call someone

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Using Email Auto Responders For Converting More Prospects Part 1

With all the wonders of today’s technology, we can still come off as cold and distant to prospects and clients if we rely on it too much or don’t use it effectively.  It’s easy to come off this way with email.   It’s difficult to convey emotion through the written word, so if we aren’t careful,

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Why Squeeze Pages Generate More Leads Than Online Listing Ads Part 2

Don’t make squeeze pages for common, easily found information (eg. mortgage rates) because few people will join a mailing list for this info when they can readily find it elsewhere.  You should make squeeze pages on your specific farm neighborhoods and any neighborhoods nearby.  Make one squeeze page for each neighborhood.  You could focus even

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Why Squeeze Pages Generate More Leads Than Online Listing Ads Part 1

One of the most interesting results of the recent US housing market crash is it’s effect on real estate professionals.  Of course, the fallout has had tremendous impact on most of them.  I recently consulted a company with a database of US real estate professionals.  Though the database has about 1.4 million records, they said

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How To Generate Tons Of Free Leads Advertising On Craig’s List Part 5

Using Squeeze Pages With Your Craig’s List Ads You definitely want to have a double opt-in process for signing up people on your squeeze pages.  A single opt-in is where they give you the email address and they are immediately given what is offered.  A double opt-in process has them give you an email address,

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How To Generate Tons Of Free Leads Advertising On Craig’s List Part 4

Your Back Linking Strategy & Craig’s List For your back link strategy on Craig’s List, you ought to post ads in other areas of Craig’s List, but these ads shouldn’t be your listings.  For instance, you should regularly post ads to the Real Estate Services section.  Be creative with the content you post here.  For

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How To Generate Tons Of Free Leads Advertising On Craig’s List Part 3

Use Different Ads For The Same Listings The seemingly obvious solution to getting lost in the Craig’s List real estate ad shuffle is posting your ads multiple times to the site.  San Francisco has always been a bastion for left of centre political thinking, and Craig’s List, having originated in San Francisco, has many democratic/socialist

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How To Generate Tons Of Free Leads Advertising On Craig’s List Part 2

Time Your Ad Posts Carefully The Real Estate For Sale sections on Craig’s List get a massive number of new postings every day for most major US and Canadian cities.  For instance, the New York City board currently gets over 4000 new postings each day!  So it’s very, very easy to get your ads lost

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How To Generate Tons Of Free Leads Advertising On Craig’s List Part 1

There are a multitude of online classified ad sites, but only a few are really worth posting your listings to regularly.  Craig’s List is one of them.  It’s the leading classifieds service in any medium.  This site has become so popular for buying or selling products/services on a local basis that it’s actually a kind

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Is Your Real Estate Business Web 2.0 Ready? Part 2

Web 1.0 Is Text, Web 2.0 Is Multimedia During web 1.0, internet bandwidth, computer storage and other computer and technology resources were relatively expensive, so web 1.0 was largely text based web pages with low resolution pictures and not much else.  But as the price of computing resources has precipitously fallen over the years, it’s

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