Real Estate Blogging Best Practices Part 1
August 28, 2009
Blogging can be an amazing way of building relationships with new prospects, but it isn’t the right promotional tool for every real estate professional. In fact, if your blog is missing some key ingredients, it can actually do more to harm your real estate business than help it. So here are some of the things you need to know about blogging so you can know if it will help your business or not.
Regularity
Perhaps the most important thing a blog needs is new articles regularly. The more frequently you’re doing this, the more you’ll be recognized as an expert with lots of real estate knowledge.
Many, many real estate professionals start a blog half heartedly. They write an article every few weeks or months, and often don’t write anything for even longer periods of time. Doing this actually detracts from your overall credibility. I liken it to going to a nightclub on a Saturday night. If you walk in the door and there are 6 people in the place, you probably won’t stay. But if you walk into a club and there are 150 people there, you’ll be far more likely to stay. In the same way, when a visitor to your website sees you’ve only written 5 articles in the past year, they’re unlikely to think, “this person is an expert on local real estate”. But if they see you have multiple articles per week (as I do) they’re likely to think, “this person really has their finger on the pulse of the local real estate market. So I don’t want to miss anything they say. I want to sign up for their mailing list”.
Target Market
Everyone has taken to the internet and technology in general in different ways. Some use it daily and find it indispensable, some use it occasionally, and some don’t use it all. So you need to consider if your target market has enough of the types of people who use the internet for research. If you’re target market is the urban under 40 crowd seeking condos, then the majority of these people are tech savvy and would likely read a blog. But if you’re going after the baby boomer market, most of these people prefer ‘offline’, traditional ways of home searching (eg. driving around neighborhoods, looking at newspaper ads, etc.), so your blog would probably not get read much by these people, no matter how good it is.
Filed under: Networking Tips,SEO For Realtor Websites,Using Email For Attracting Buyers/Sellers
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