Be Yourself The reason blogs have so much value is they’re not marketing materials per se. People always want to know the reality of a business’s products or services, and they don’t trust a business’ own say-so about how great they are at what they do for obvious reasons. A blog allows people to peel
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Blogging can be an amazing way of building relationships with new prospects, but it isn’t the right promotional tool for every real estate professional. In fact, if your blog is missing some key ingredients, it can actually do more to harm your real estate business than help it. So here are some of the things
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In Wednesday’s article I discussed how interactive teaching far exceeds normal didactic, one-sided education for learning and how you can use webinars as a powerful means of informing and interacting with your prospects and building relationships. Here are some insights on what to look for in a webinar provider and structuring your webinars for maximizing
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When a real estate professional builds an email database of prospects, the common thing to do is only email them newsletters or new listings. There is no interactivity in this, and so it limits your ability to build relationships with these people. It’s been shown the didactic mode of teaching (IE teacher talks, students listen)
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In the previous article we discussed how you can use your farm area’s ethnicity as a marketing angle. Another great angle is finding out interests common to many people in these neighborhoods and adding content to your website reflecting these interests. When you do this, your web pages with this content will become found in
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Part of being a neighborhood specialist can be understanding and then catering to the particular types of people living there. That could include many things: their personal interests, ethnic background, and so on. Better yet, find out the things you have in common with your people and devote part of your website to it. It’ll
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The beauty about pay-per-click (PPC) campaigns is you don’t have to wait to get website traffic as you do with normal, organic search engine optimization (SEO). The search engines like Google and Yahoo offering PPC campaigns let you name exactly what search terms you want to be found under, and you can start getting traffic
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Even if you have your website optimized in search engines for your farm areas, you still must make your website and what you can offer buyers compelling enough so they’ll want to keep in contact with you and sign up for your email mailing list. If they don’t sign up, these people are simply cars
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According to NAR, a staggering 70% of real estate professionals don’t think the internet is helpful for their business. The biggest reason for this is most real estate professionals don’t promote their website online. They don’t do it because they don’t know how, don’t want to learn how, and don’t have anyone do it for
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Being found under a search for “Toronto real estate” is not necessarily 100% desirable. It’s a very broad search and so it will bring you a lot of unqualified prospects. The last thing you want is spending a lot of time sifting through piles of unqualified prospects. So it’s better to have your website come
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