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How To Win The Listing And Lose The Sale

Every real estate professionals knows that home owners overvalue their homes.  They get so emotionally attached to it that it’s almost inevitable they’ll think this way.  So it’s your job to tell them the reality of what their home is actually worth. A very common mistake real estate professionals make at listing presentations is

 
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How Professional Is Your Listing Presentation Package?

The very best pre-listing packages have two things in common.  First, they should exude your own personal branding.  Second, they should use the “less is more” approach.  Here’s what I mean by that.

 
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The Most Important Thing To Remember At Listing Appointments

There are a few things real estate professionals should be doing at listing appointments for impressing and winning over their clients. In the past I’ve managed real estate offices.  Many of the sales reps who worked at these offices told me they weren’t very good at listing appointments, and they often didn’t even know why. 

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Key Elements Of Your Listing Presentation Package

Here are a few things your listing presentation package must have:

 
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