In the past, real estate professionals did listing presentations strictly with printed materials. They handed out a CMA, photos of comparables, the ads and fliers they’d done for other listings, and their brokerage’s literature. If you’re still only using print materials in your listing presentations then you’re not giving the best listing presentation you could be giving.
Today’s, you need to use a laptop at your listing presentation as well as the usual print handouts. This lets you demonstrate your website along with having a laptop based listing presentation to complement your print materials. Do this and you’ll be way ahead of most of your competitors.
Here are some of the specific things you should be doing today at listing presentations:
Video Tours
Demonstrate how you’ll bring the listing to life via the web with a video tour. Show video tours you’ve done for past clients. Let them know you’ll periodically email prospects and realtors in the area this presentation. You’ll find video tours today are very affordable and well worth the investment for both selling listings and gaining new ones at listing presentations.
Take your video tour to the next level by giving them a copy of a past tour on DVD. Let them know you’ll be handing these out to prospects and that they can watch them on their DVD players on their TV at their leisure. Today it’s very inexpensive to have these professionally made in large quantities.
Mention Email Marketing
Email campaigns to prospects is an outstanding way of promoting your listings. Today’s turn key real estate websites like my Moneymaker site allow you to automate these campaigns and keep in touch regularly with your database. Tell your listing prospects how many home buyers and local realtors are in your database.
Input Listing To MLS Before Leaving
Many sellers want to know if you’ll be using the internet to sell their home, and to what extent you’ll be doing it. So when you get the listing, demonstrate your tech savvy by submitting their listing to MLS while you’re still at their home. You’ll show them you’re really walking the walk because you’ve made efforts to sell their home even before leaving the listing presentation!
CMA
The most important item you can give out at a listing presentation is your CMA. So make it count. Have a professional graphic designer design the template you’ll use for printouts. The investment will pay for itself many times over.
Have A Live Slideshow Presentation
You can really wow prospects by giving them a live, laptop based slideshow presentation. You can take your listing presentations to the next level by using my Pro-Presenter listing presentation software. Get a free personalized demo!
