The biggest question on a seller’s mind is “how much can I get for my home”? So naturally any seller wants a real estate professional to tell them how much advertising and exposure they’ll give their home. So you should be specific about what you’ll do for them, and this will prove your worth to
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In part 1 of this article I discussed ways of prospecting by tapping into your existing (often huge) network of people you’ve known through time. In this article I’m going to talk about more formal ways of networking. Specifically, I’ll discuss organizations you can join that are designed for networking. Here are the different types you
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Many real estate professionals regularly spend lots of money promoting their business: print ads, fliers, the latest gadgets, and so on. But few tap the very best source of prospects available to them, and you don’t have to spend a dime on them. I’m talking about your existing network of prospects: the people you know
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We all know what a pain spam is. It’s thought that 80%-95% of email is unsolicited commercial spam mail. A staggering 100 billion spam emails are sent every day. So your email newsletter has a lot of competition for your prospects’ attention. If your emails aren’t reaching your prospects inboxes and are being put into
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Many real estate professionals think negotiating only occurs when an offer comes in. In reality, negotiating is always happening, whenever you communicate with anyone, whether it be friends, family, prospects, or clients. These are mistakes real estate professionals make when negotiating:
All listing presentations should have these 4 elements: media kit, pre-appointment package, marketing strategy, and comparables. This is what a media kit is. For example, you encounter a prospect who wants to sell in the near future and doesn’t want any real estate professionals soliciting them until then. They want to sell in September (eg.
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I have a certain philosophy when it comes to listing presentations: less is more. When presenting to a prospective seller, you should only give them a brief look, a snapshot, at any of the topics you present. You shouldn’t talk at length about the past several years of the market or interest rates, or any
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Many real estate professionals spend a lot of their careers being buyer reps, but it’s the ones who get the listings who have the real power in this business. They’ve got many advantages over buyer reps. If you want major, lasting success in real estate, you must focus yourself on being a listing agent. Here’s
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In this article’s first part, I discussed how you can improve your sales and marketing writing and how much it’ll improve your business. Here are more tips for improving your writing and winning more business:
When it comes to online prospects, a great many real estate professionals think these people are not serious and are wasting their time. This isn’t the case! The main reason prospects don’t answer emails or other sales related writing is they’re poorly written. So if you improve the writing in your sales letters, you’ll have
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