There are certain things your listing presentation absolutely needs. If you leave them out you risk leaving considerable doubts in your prospects’ minds about your ability to get top dollar for their home. So here are a few of the must haves in any listing presentation: (more…)
Leave a Comment June 30, 2009
In part 1 of this article I discussed ways you can get prospects who visit your website to sign up for your email mailing list and what information to send them. This is very important as building your email database should be the main reason you have a website. So here are some further tips about how to get people signing up for your mailing list. (more…)
Leave a Comment June 29, 2009
Many real estate professionals have a common problem. They have prospects visiting their websites, but few (if any) of them sign up to receive their email newsletter or other updates from them. Building your email database is really the #1 reason you have a website. So here are some tips for getting prospects to sign up for your email database: (more…)
1 Comment June 26, 2009
Think of the internet as a colossal library. You obviously need an assistant to find anything in a library, so search engines like Google are like card catalogs and librarians for the internet. Today, 85% of people use search engines to find what they’re looking for on the internet. But the most important fact real estate professionals should take note of is 80% of people use the internet for home searches. That means about 7 out of every 10 people use internet search engines. So it’s critically important your website is getting high ranking for Google searches in your area. Here’s how start getting your real estate website ranked in search engines. (more…)
Leave a Comment June 25, 2009
In part 1 of this article series I talked about what not to do when writing subject lines for your email newsletters. This article explores the principles behind effective subject lines that entice your mailing list into reading your email newsletters. Here’s an example of a compelling subject line: (more…)
Leave a Comment June 24, 2009
Many real estate people overlook the critical importance of their subject line, especially when they send newsletters to their mailing list. The subject line is very important because it’s the first thing a recipient sees and determines whether they’ll want to read your email or not. So here are some guidelines for how to use your subject lines to entice your readers to open your emails. (more…)
1 Comment June 23, 2009
In the first part of this article I talked about the biggest mistake real estate professionals make when dealing with prospects via email. Here are some additional strategies that will help you communicate effectively with email prospects and convert more into clients: (more…)
Leave a Comment June 22, 2009
Prior to the internet, a real estate professional normally had first contact with prospects via telephone. Prospects called them regarding their print ads to find out more details on the listing. These sales professionals of old naturally took well to this because they were using speech to interact and persuade these people, a skill they’d be using and developing nearly all their lives. But once the internet became pervasive and email a part of every day life, real estate professionals found themselves answering more and more prospects via email and fewer prospects via phone. They were now using a very different means of communicating: writing instead of speech. This shift caught many a sales professional off guard because many didn’t have strong writing skills. The result: many real estate professionals have found dealing with email prospects very difficult because of their under developed writing skills.
One of my students once told me she though all the email inquiries she received on listings were useless. She said she’d gotten over 2000 email inquiries on her listings, but not one of these people had bought a single property. The problem here wasn’t email inquiries, it was she didn’t understand how to deal with and convert prospects in writing.
So here are some ways of using writing effectively for converting these prospects via email: (more…)
1 Comment June 19, 2009
The internet has a multitude of classifieds sites you can post your listings on. Today’s home sellers know using a realtor automatically gets their home listed on MLS, so you need to give your clients greater online exposure to separate you from competitors. Of course you should regularly post on the most popular classifieds sites like Kijiji and Craig’s List, but there are plenty of other, smaller sites worth posting to that get a significant amount of local traffic. Posting your ads regularly on a variety of online classifieds sites also helps build your website’s ranking in major search engines like Google and Yahoo. Just make sure you always post a link in these ads to your website. This is a listing of many free classifieds sites you can regularly post your listings on: (more…)
1 Comment June 18, 2009
Today, about 80% of home buyers use the internet when searching for a home. So your ability to promote your listings online is of paramount importance. The great things about online advertising are it’s usually free and it also helps your website get higher ranking in major search engines like Google and Yahoo. Here are two classifieds sites you should definitely most your listings to regularly. (more…)
Leave a Comment June 17, 2009
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